Archive for June, 2008

When Measurement Fails, Analytics Become Useless

I have a terrible habit. Every morning, I get on the scales to check to see if I’ve lost weight or fat. In fact, the habit is so bad that sometimes I’ll get on two or three times a morning and even through the day. Measurement is fine and good but sometimes daily measurement of small or difficult to measure changes can be frustrating and inaccurate (unless it says I lost weight – then it’s accurate).
The other day I noticed that by simply allowing 30 minutes to lapse without doing anything, my body fat percentage dropped by four percent and I lost 100g (apparently). Well, I thought, forgo food and activity and by lunch I should [...]

Stop Wasting Money! 10 Ways Not to be a Dumbass

I decided to put a list together of 10 ways you or your client may be wasting money they could be paying you.

The Secret Diary Of An On-Call Girl

The call came late into the evening. One of my clients who I had been involved with from almost the time I started was frantic on the other end of the phone.
He sounded stressed as he breathed “I need you right now. It’s urgent – please – I need you to come right away!”
“Can’t we do this over the phone,” I asked “it’s late and I’m across town at the moment in no fit state to be seen.”
“No no no – I need you here. Please – you know I never call like this unless it’s urgent.”
That’s true – of all my clients he’s always been the one who was most considerate. Most people think that [...]

Shock horror – Blackhat SEO discussed at SMX Advanced

It’s 6 o’clock in the morning, I got up especially early (whilst my daughter is still asleep) to write this post as I feel I can’t just let what I read yesterday rest and not comment.
As you may know SMX Advanced in Seattle was on last week, I didn’t go this year but attended last year. SMX Advanced is where funnily enough ADVANCED SEOs speak and attend to; learn more, broaden our horizon, share and network. Well at least that’s what I thought.
Yesterday I read this blogpost on Bruce Clay by Lisa Barone where she writes about “SMX Advanced going to the “dark” side.” The blogpost truly shocked me (and as Lisa Barone is prime blogger that might [...]

Monday fun – 21 Signs a Girl Geek is in to you.

Gareth Davies just forwarded me this fun list of 21 Signs a Girl Geek Likes you
These were my favourites *giggle*
You know a girl geek is in to you if….
“She stops blogging in front of the TV and talks to you.”
“She invites you to “301 back to my place” after a night out.”
“She always tags you for memes.”
Maybe we should do a seperate one for SEO girl geeks

Finding SEO Inspiration

To be successful with your SEO campaign, you need to see beyond the simplistic ABC’s of search – looking past the typical optimization rules to get inspired. Find inspiration outside of the (chiclet) box, and you’ll likely find ways to improve both rankings and conversions!
Quick “Outside The Chiclet Box” Sources of Inspiration:

Help someone else. By giving ideas to another, you’ll be thinking outside of your own limited topic areas. That expansion of mind will not only help the other person, it will also help you apply similar ideas to your own campaign.
Future-think. What would a site in your niche look like 50 years from now? What kinds of content might it have within it? [...]