Recently, the SEO industry debated whether or not we need standards as part of our profession’s requirements. You may have heard about it. I made a bored face. It does not seem viable that any real restrictions could be put on an online industry like this, but I wonder about the pros and cons of introducing SEO as an academic field in which one can earn a college degree. Let’s look at these advantages and disadvantages: Advantages Official training. This is a given within accredited colleges and accounts for everything from my degree in English (I am officially licensed to write good and do other stuff good too) to the certifications given to surgeons. Certified instructors. With university courses come [...]