Archive for December, 2008

Hi Chuck. Please Drop Dead. Love, Julie.

Share At the very real risk of embarrassing my link building agency peers (and I type “peers” with all of the irony in the world) with the publishing of what has to be the truly worst attempt to get business EVER, I’d like to say a few things about the way some linking firms go about their business. Warning: this piece won’t use cussin’ because my cousins are now on Facebook and might tell my mama about my foul mouth (she’d at least pretend to be surprised, to keep up appearances), but it will definitely be narsty. I own a link building firm. Yes, that is a poor attempt to build links for it but hey, this is partially my [...]

deCabbit Chocolate Picks of the Season

A chocolaty variety of yumminess that decabbit has chosen from her favourite chocolate

Things That Will, And Things That Will Not, Change

Share I want to refer back to a post Julie wrote a couple of months ago about writing in SEO. I’ve struggled with this a lot recently, because sometimes it’s just torturous to come up with something new. I get to work at about eight-forty-five every morning and leave sometime before six, and I do SEO all day. Sometimes I do extra things when I get home too, but there is often just nothing noteworthy to say about it. I fix mashed up redirects. I figure out who should link to what from where. I do things that interest me, but do you really want me to write blog posts about the merits of dropping IIS servers off of cliffs? [...]

Optimisation Techniques for Christmas

Share It happens every year and yet we’re so often not prepared.  We’ve planned the content, organised how it will be executed and yet still we don’t seem to get it done in time.  Optimisation for Christmas always seems possible in January and impossible in November. Some obviously plan their optimisation well in advance, planning things out over the period of the year, ensuring various plans are executed at the most economic point in the annual cycle.  They have their strategy mostly mapped out, with some ‘wiggle room’ built in for last minute acquisitions at odd times in the cycle. Others stick to a rigid, time-optimised plan, executing to strict guidelines within certain geographic regions with a very specific target [...]