Share Before I begin, I have a confession to make: I got the idea for this piece from Oprah magazine. That being said, if you choose to continue to read, thank you. Just in time marketing means understanding that you need to have an arsenal of techniques with which to react to changes, whether they’re in an engine’s algorithm or your seasonal business needs. It means that you aren’t actively holding onto anything that makes your marketing more cumbersome or cluttered, that you simply are able to adapt readily when necessary. This is like having a savings account that you aren’t using. It’s nice to know that, if you need it, you can access it. Just in time marketing means [...]
Archive for June, 2009
Why Listening To Matt Cutts Is A Bad Idea
Share Look, we all hated the dark days when Google was uber-secretive about everything, and we cheered up when first “Googleguy” and then Matt Cutts (aka Googleguy) started giving us a few glimpses of veiled instructions. Later Matt began to give exact instructions for things that were on Google’s agenda. In other words, if Google wanted to control our actions, Matt pulled our little puppet strings and gave us specific instructions. Two examples? He specifically told us to either use nofollow or javascript for paid links so that we wouldn’t pass link juice through. He specifically told us that nofollowing our own internal links would be a good way to sculpt our link juice so that it flowed where we [...]