Archive for February, 2010

SES London: Session 2. PANEL: From real-time Search to Dynamic Discovery

Line-up Change: Aaron Kahlow is moderating. Leaving Fischer, Scott and Walk as panellists. Aaron kahlow is defining reatime as live results, prescient information. Remember Twitter and FB are not the only, nor often the most important/useful source of realtime. 230MM pieces of UGC published every day. A 40BN dollar market. A lot is at stake in terms of who cracks this first. Thinking of the MSN Twitter deal, quickly countered with Google deal shows us that a lot of this is knee-jerk. It’s a struggle even for the big guys. Example: Remember Michael Jackson example. G shut down results as the volume search was thought to be a denial of service attack. Realtime search is cool. Normal search is static. [...]

SESLondon: Be Awesome! Ideas for Approaching Search Analytics Differently – Avinash Kaushik

Day 1 Keynote – #SESLondon I’m sat at the front of the auditorium, in the rather comfortable press row, with @jaamit. It’s nice not to have my laptop burn a hole in my lap as we have tables. Ooooh! Today’s keynote is from Avinash Kaushik @avinashkaushik, Google’s Analytics Evangelist and author of Web Analytics: An hour a Day. Introduced by Global VP of Incisive Media as a “true force of nature” Avinash jokes “it can only go downhill from here”. We’re starting by talking about the origins of the book. Avinash was surprised when asked to do it, that people would pay for information that is essentially free. However the books have been a great joy to produce (though a [...]

SES London 2010: Liveblog Schedule

SES London is here again. Opening today (Online Marketing Summit day) and continuing through to Thursday 18th, this year looks set to be a really exciting one. In fact the sessions and line-ups are so varied, interesting and relevant I’ve had a very tough time working out which sessions to attend. Yes… like the NHS of the search industry (but with less beige and more blood) we’re going to be doing a little “public service blogging”. We’re also going to be doing a few video interviews with headline speakers. All, so that those of you who can’t make it, will be able to pretend that you did. Because we care,.. and possibly because I had a bit too much Valentine’s [...]

Geotargeting on the same domain – using XML sitemaps

I wrote a blogpost a few months ago on Searchcowboys about “How to use Multiple Sitemaps on the Same Domain for Geotargetting” and got a great response. Although a few of the readers commented that the instructions were a a bit “fuzzy” and that a step by step explanation would have been great. So I thought I would share it with the SEO Chicks readers and do a step by step guide on this method for geotargetting. But first, let’s get some background info on why and so on. Issue and why we came up with this solution? One of our clients (as so many other companies) have a .com domain targeting the UK, but in addition they are targeting [...]

50 Ways To Lose Your Link

1. Demanding placement. If you’re paying, I can see where you feel that you have the right to tell the site owner where you’d like the link, but don’t be too insistent or else you’ll risk them turning you down. If you’re asking nicely and saying “pretty please?” then, unless it’s truly a disastrous spot, just shut up and move on. 2. Indirectly insulting the site. The site owner may be passionate about his work, so why risk putting him off? No one wants to hear that their site is only worth x because it has a PR of y, or that you can help them drastically overhaul it and make it sooooo much better. How are you going to [...]

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