At SES Toronto I was one of three panellists talking about SEO from a decade ago to now. I tackled the past while my fellow panellists tackled the present and future. As always, I had so much more I wanted to say and thus this blog post. I asserted that nothing has changed and yet everything really has. At its core, the math for calculating relevance remains very much the same but layer upon layer of sophistication has been added turning the Google ranking formula a complex creature which is likely an engineering feat of mad genius. I feel that Google engineers are extremely intelligent in their ability to conceive of, and execute the calculations surrounding, ways and methods of [...]
Archive for June, 2010
- June 4th 2010
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Find A Mentor (Or Some Mentos)
Along with the list of skills that you need to possess in order to be a good SEO, I’d like to add the following: Knows how to find a good mentor. I’ve been in the industry for enough years that I do think that, for the most part, I know what I’m doing. I know what’s going on, I can adapt to industry changes very quickly, and I feel confident that the advice that I give is valid and worthwhile. However, I’m not stupid enough to believe that I can’t be wrong, which is why I am so fond of having mentors. No matter how much experience you have, someone else has more of it, and someone else has better [...]