A thought occurred to me yesterday, that I just had to tweet, “One of the biggest causes of SEO mistakes is because people know what to do but not why they need to do it”. I had a load of great responses to this, but still felt like I needed to elaborate on it a little, so here goes. There are so many things that I see people recommending for SEO that are not relevant for the site they have been recommended for. Robots.txt files are the example that always springs to mind, it’s not uncommon to see someone state something along the lines of “your site has not robots.txt file and one should be added”. Why? If the site doesn’t want [...]
Archive for July, 2010
- July 13th 2010
- 11 Comments »
What Social Media Can Learn From Traditional Marketing
I recently got into a debate with someone about the benefits of social media. This person (who I won’t name because I think they were being an idiot) maintained that the biggest benefit to social media was getting links for SEO, and I have to admit my heart just sank. There is no denying that social media is great for building links, but it’s a side effect of a marketing technique that is far broader reaching and can have a much bigger impact for businesses that do it well. Unfortunately this doesn’t seem to be the attitude of an individual, but something that is quite widespread in SEO, and it’s not only social media that is met with this attitude of irrelevance, [...]