Dear SEO Deniers, It seems that there is not a week goes past when one of you doesn’t feel the need to post about what a crock of shit SEO is. I have to admire your tenacity in maintaining this point of view despite the growth and continued success of SEO. I’ve noticed, over many of these posts, that the majority of you are in fact web developers. It’s quite apparent that you feel SEO’s are stepping on your toes. The charges levelled at us are most often that there is nothing we do that shouldn’t be included in the development of a site. Some of the more aware deniers have conceded that website marketing is necessary (I’m glad that [...]
Archive for September, 2010
- September 14th 2010
- 1 Comment »
Google Instant – The Vision Of Mayer’s “Omnivorous” Search?
In December of 2009 I read an extremely interesting piece on the Telegraph website by Technology and Digital Media Correspondent, Emma Barnett. The piece was a write-up of insights into the future of search, from Google’s Marissa Mayer. It was the title of the article that hooked me into the piece. Marissa Mayer: An omnivorous Google is coming. As a search engine professional and former Yahoo! I do enjoy the juxtaposition of “Google” with any word that begins “omni” and the Orwellian tint to prophesy that it brings. Mayers’ insights include multi-lingual query translations on the fly, ring-fenced serving of social data according to user-to-object privacy settings and intuitive search. Barnett states “She [Mayer] wants Google to be capable of [...]
- September 9th 2010
- 14 Comments »
Google Instant – What now
I spent quite a bit of time last night playing around with Google instant, and watching all the activity on Twitter. It’s always amusing to watch the “SEO is dead” brigade find a new drum to bang. But getting into the office this morning meant that actions had to start being taken, and my process is the same as it always is when Google launches something new, so I thought I would share it with you: Inform Your Clients While you may be well aware of what is happening, your clients won’t, and they won’t necessarily see the impact that a change like this could have for them. Let them know that they might see a drop in traffic, and [...]