Archive for 2011

Welcome to the team; Annabel Hodges

ShareTweet I’m so excited to welcome the wonderful Annabel Hodges aka Search Panda to the SEO-Chicks blogging crew. We’ve been eyeing her up for ages thinking she is probably crazy enough to become one of the SEO Chicks, and turns out she is. Yay! We asked Annabel a few questions before “hiring” her into the crew of course, some very qualifying, difficult and important questions: 1. How did you get into SEO? I was a translator back in the day and getting very very bored of it. I started trying to learn a little more about search and analytics in my spare time as my housemate got me interested in it and I got hooked. I then got a job [...]

Interview Alert! It’s Wordstream’s Elisa Gabbert!

ShareTweet Elisa Gabbert is the content manager at WordStream, where she runs the WordStream Internet Marketing Blog and helps market the company’s AdWords software, PPC management services and keyword research tools. She also writes poetry and perfume criticism. She currently lives in Denver. You can follow her on Twitter at @egabbert (but expect tasteless jokes and bad puns).   1. Can you give us a summary of your SEO experience thus far? What is your current niche? I got into the SEO industry about five years ago, sort of by accident – I was working as an editorial assistant on a website at a big media company. Their model was to run a bunch of highly targeted websites (each aimed [...]

Book Review – SEO ROI: Rules and Tactics of Advanced SEOs

ShareTweet I’ve been feeling a little SEOfatigued of late. Sick of hearing the same old regurgitated advice and seeing the same old presentation. I’ve found myself withdrawing from Twitter and retreating to smaller communities where the discussion is much more specific and emerges from real, in-the-field observations and results. And you know what? I’m learning more, much faster, and in a shorter amount of time. So, this isn’t a Twitter-diss; but more a natural evolution of my own approach to (constantly) learning SEO. I was pleasantly surprised and pleased when this book landed in my inbox reason being the content is very much of the insider-perspective, using situational examples as opposed to any grand SEO theory. About the Author, Editor [...]

Think Your PPC Sucks? Find Out For Sure!

ShareTweet I scored better than 8% of Adwords accounts in my spend range. Wow, that’s…humiliating, and quite humbling. Wordstream has an awesome new Adwords performance grader tool that’s free and compares your account to others in your spend range (that they have previously graded, but they say that it’s millions) using more than 60 different factors. You get a general idea of how you’re doing then recommendations, in sections, for improvement. I like. Naturally, this all ties into their PPC management software, which is available on a free 7-day trial. As PPC isn’t my main thing, I won’t be trying that out, but I do really like comparison systems, as I think they give us a great idea for where [...]

Loss of Trust in Branding

ShareTweet On August 16th Abercrombie and Fitch asked Jersey Shore cast members not to wear their brand. Pretty rich coming from the company who was making pushup bikini tops for children.  Still,it was definitely a very clever marketing idea involving two tacky enterprises. Abercrombie certainly were all over the media right before all the kids who wear their overpriced and boring clothes went back to school. Clever indeed. In my own tacky marketing move, here’s a gratuitous and totally irrelevant shot of hottie Raveonettes singer Sune Rose Wagner, doing nothing at all related to this industry or this post. He’s just maddeningly handsome. I think it’s quite obvious that he’s sadly toasting not being married to me right now. Poor [...]

  • by Judith Lewis 'deCabbit'
  • September 12th 2011
  • 1 Comment »

How to Choose a Search Engine Optimisation Agency

ShareTweet I keep hearing horror stories about SEO companies ripping off the very people they are meant to help. While there are some excellent search companies out there dedicated to helping customers and going above and beyond, there are others who, like cowboy builders, want to take the cash and run. This can often leave the client out of pocket but also unsure of who to turn to for help when something of this nature happens. When I attended SES London some six or so years ago, I remember hearing the story of a charity who had paid an SEO firm five-figures and gotten nothing for it. Whether this was their perception or reality is always difficult to know but [...]