Archive for 2012

Troubleshooting Common Google Analytics Problems & Questions

ShareTweet I wonder how many questions we all ask every day? I imagine it must be quite a lot. From ‘how are you?’ to ‘do you like this song?’, ‘would I want a link from this site?’ to ‘would you like to sign the deal?’. We are inquisitive and would never succeed in anything if we didn’t ask questions. So I wanted to take some of the common questions I get asked about Google Analytics and answer them for you. My bounce rate is fantastic, is it because my website is so good? Usually, a very low bounce rate is a sign that there is a problem with the tracking code. Around or under 10% suggests there are two pageviews [...]

Overly Long Post About Why You Should Talk More To Non-SEOs

ShareTweet I’ve always struggled with explaining what I do to people who aren’t in the SEO industry, and generally just say that I have an SEO company (blank stare or, as Paul Madden likes to call it, the “dog stick stare”) or work in online advertising. Sometimes I do get more specific and tell them that I build those clickable bits of text on websites. If I’m lucky, I get a nervous slow nod intended to shut me up so they can move on to talking about how awesome they are. While this is slightly challenging, it’s nothing compared to doing an hourlong presentation to people who need to be taught a basic outline of what I’ve been doing for [...]

Why Google+ Fails to Blow my Skirt up

ShareTweet Of late it seems I can barely go a day without bad mouthing Google+ Not only does G+ fail to blow my skirt up, furthermore I rather enjoy poking fun at it and on occasion* being out and out nasty about it. *These ‘occasions’ are actually pretty frequent. Want to know what my problem is? Hold on to your skirts hats   Google are making you their bitch. Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction.

What would you do if you had the Google Algorithms for a day?

ShareTweet Wouldn’t you love to have access to the algorithm that makes or breaks your website’s success? I’m sure we’ve all dreamt of getting our hands on the algorithm, while trying to improve results or understand a sudden change. Unfortunately, with only a few people in the world actually having access to the full algorithm, and none of those people being SEOs, we all have to try and work it out for ourselves. But why should we stop dreaming? I asked my fellow SEO Chicks what they would do if they had access to the Google Algorithms, just for a day. The ideas are fantastic. I can imagine Googlers reading this and rushing to make the algorithms even more secure, [...]

Yes Virginia, There Is Negative SEO

ShareTweet I would dearly love to believe that so-called ‘negative SEO’ was not possible in this day and age of human editors, link checkers and auditors. Given my recent experience with a museum who were manually penalised, I can say ‘Negative SEO’ is alive, well and easily executed.   From thisseolife: Proving Negative SEO Works Is Like   It all started when a museum launched a longer-than-average exhibition. They gave this exhibition its own domain and featured blogs from the curators. This was a significant enterprise for them and they worked quite hard on promoting it. My company gave them some support so we had a relationship with them and started helping ensure they could be found but we were [...]

Predatory Thinking for SEOs

ShareTweet I was fortunate enough to attend BrightonSEO a couple of weeks ago – big love to Kelvin and the team for organising another fantastic event. For me the stand out presentation of the day came from Dave Trott on Predatory Thinking. Dave Trott is the Executive Creative Director for CSTTG. He trained on Madison Avenue at the end of the Mad Men era, when the three-martini lunch and golf course advertising was for dinosaurs, and the creative revolution was just starting. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London. Some of the advertising he worked on included: Ernie the Milkman for Unigate; Aristonandonandonandon (quoted in a speech by Margaret Thatcher); Red Rock Cider [...]