Archive for October, 2012

What would you do if you had the Google Algorithms for a day?

ShareTweet Wouldn’t you love to have access to the algorithm that makes or breaks your website’s success? I’m sure we’ve all dreamt of getting our hands on the algorithm, while trying to improve results or understand a sudden change. Unfortunately, with only a few people in the world actually having access to the full algorithm, and none of those people being SEOs, we all have to try and work it out for ourselves. But why should we stop dreaming? I asked my fellow SEO Chicks what they would do if they had access to the Google Algorithms, just for a day. The ideas are fantastic. I can imagine Googlers reading this and rushing to make the algorithms even more secure, [...]

Yes Virginia, There Is Negative SEO

ShareTweet I would dearly love to believe that so-called ‘negative SEO’ was not possible in this day and age of human editors, link checkers and auditors. Given my recent experience with a museum who were manually penalised, I can say ‘Negative SEO’ is alive, well and easily executed.   From thisseolife: Proving Negative SEO Works Is Like   It all started when a museum launched a longer-than-average exhibition. They gave this exhibition its own domain and featured blogs from the curators. This was a significant enterprise for them and they worked quite hard on promoting it. My company gave them some support so we had a relationship with them and started helping ensure they could be found but we were [...]