Archive for March, 2012

Stating a Case for SEO Budget in Business to Business Sectors

ShareTweet If you’re immersed in a particular industry it can be difficult sometimes to see outside of your own bubble. At theMediaFlow we’re a very small, self-funded SEO agency and because of that we’ve always gotten our business entirely by referral or by incoming enquiries from customers who have found us through search or by reputation. In all those cases of course we’re “preaching to the converted”. What I mean by that is that our customers come to us already aware of the benefits of investing in SEO. Forgive me then for forgetting that in many businesses and in many sectors, SEO is still relatively untried, unknown and yet to feature on the marketing agenda. Last week I chaired a [...]

The Goth’s Guide To Link Building

ShareTweet I like to think of myself as a happy, sunny person but in reality, I’m really not…I am usually the first person to say “no, that won’t work” when someone has an idea. I expect all restaurants to be out of everything that I want to order and to offer me fennel stew. I think gas will increase to $95 a gallon this summer, and I always have a hat with me in case of rain. I think it’s always going to freaking rain even if the sky is a clear cobalt. I think these guys look like they’d be fun:   I was once a goth, but now I’m a boss, a lot like Richmond on the IT [...]