Archive for May, 2012

Turning 5: Happy Birthday To The SEO Chicks!

ShareTweet On May 30, 2007, Lisa Myers wrote the first post for the new SEO Chicks site. At that time we were three: Lisa, myself, and Anita Chaperon. Lisa was working for Base One, I was working as a contract SEO for a company in London where Anita handled PPC. I’m not sure that any of us had written much back then (I’m pretty sure that I’d only written one online article, and that was about a band called Clap Your Hands Say Yeah!) but we felt there was a dearth of visible female writers in SEO at the time so we decided to fix that. We’ve been through several changes at SEO Chicks over the years, most notably with [...]

A Process for Creating Linkbait

ShareTweet So, before we kick off it’s probably useful to define what I mean by linkbait – here’s a quick and dirty definition from yours truly: “Linkbait is content which people *want* to share and link to.” For the sake of clarity when I’m talking about linkbait, I’m talking about link-worthy content. This includes, but is not limited to infographics (not that I’m an infographic-hater; actually it’s a form which I like and have had success with) but it’s not the only type of creative content that you can do. Before you kick off… Before I get stuck right into the process, I’d strongly advise you to be open and honest about creative link building strategies. Make sure your boss [...]

Social Media Can Kill Your SEO Efforts

Social media is fun, engaging and deceptively easy to get in to but difficult to market over effectively. Due to the ease and simplicity of the platform, it can seem at times as though everyone who can log on has become a social media marketing expert.