Archive for 2012

Schema and CTR Increase

ShareTweet There’s a number of reasons a webmaster might want to markup structured content in a way that can render a data-type more clearly to search engines. Whilst this doesn’t have a causal effect on rank improvements, that more of your content can be “understood” more clearly, must be a positive right?  Whilst there is some concern that marking-up your page content with Microdata, Microformats or RDFa may in some cases permit search engines to know enough about your page content and comparative data elements to bypass your page entirely; serving comparative results in-SERP, in most cases this seems somewhat alarmist when there are significant benefits to be had. This isn’t a how-to post, as I wanted to focus more [...]

Hate Twitter? Here’s How To Keep Up!

ShareTweet Many people whom I know and respect have engaged in self-imposed Twitter bans recently. I have found myself fuming over tweets and fussed about it to people who don’t care, for ages and ages it seems. However, I totally rely on Twitter to keep me informed about absolutely everything that’s going on in our industry. If someone writes a blog post, I find out through Twitter. If Google decides to do something insane, I hear it through Twitter. I don’t rely on RSS feeds or bookmarks or word of mouth anymore; it’s just me and Twitter. However, Twitter is quickly killing my goodwill and sanity. The self-promotional tweets about how much money you just made or how many job [...]

SEO: The Next Generation – WIN SES London Tickets + Mentoring with the SEO Chicks

ShareTweet We have put together a truly galaxy class competition for all SEO cadets out there. Have you been in SEO LESS than 2 YEARS or WANT TO GET IN TO SEO? Then YOU are the next generation SEO, and WE would like to help you become the best SEO cadet that you can be. The enterPRIZE: 1 FULL CONFERENCE pass to SES LONDON 2012 (21st-23rd February) AND access to ClickZ Training Academy (Monday 20th February). Courtesy of the guys at SES Conference Series. 3 Months MENTORING with the SEO-Chicks! YOU will have access to ALL of the SEO-Chicks to help you with any questions or guidance you need. You will also get to meet a bunch of us (Lisa, [...]

Pro-active updates, Re-active opinions or just plain active thoughts: Sharing is Caring!

ShareTweet Greetings chicklets! Or chicklettes. Chickhims? Whatever floats your boat really. The blog is back, live and kicking, and getting started with determination on the pebbly path that is 2012. First up, a few thoughts from yours truly, as the most recent member of the blogging team. My topic? Sharing is caring. Unless you’ve been living under a rock, you may have noticed  the world and his wife posting up their thoughts on Google’s latest upset – Google Search plus Your World – over the last 48 hours. SEOs in general are very very good at jumping on hot new topics and getting an opinion blog post up and written before you even think the words ‘SEO is dead’. Did [...]