Archive for March, 2013

Using Google Analytics Quickly and Effectively

ShareTweet We all lead busy lives and have a lot to do every day, we don’t have time to be keeping an eye on our website activity on a very regular basis. So I’m going to take you through my recommendations for keeping on top of your Google Analytics data when you have limited time available. The post includes tips for setting up and using shortcuts, custom reports, dashboards, alerts and keyboard shortcuts – and nifty ways to combine and speed these up further. As today’s post is all about speed I’ll dive straight in!

Avoiding Footprints

ShareTweet My husband refers to me, lovingly I AM SURE, as Dr. No. That’s because I am a bit like Tard, the Grumpy Cat, not Joseph Wiseman. I’m not Canadian, for God’s sake. For the record, if there’s one thing that does not make me go all negative? It’s Tard. I love Tard. Tard makes me happy. “No.” “That won’t work, here’s a list of all the bad things that will happen, there’s no way you won’t get screwed doing that.” If I wore tshirts with slogans and not just bands with dead members on them, I’d get some made with these emblazoned but of course the company would only muck it up. So link footprints are always in my [...]

Interflora – When Spammy SEO Goes Bad

ShareTweet ***The views in this blog post are those of the author and do not represent those of any of the other SEO Chicks*** The story of the Interflora penalty is not one of link building gone wrong, nor is it one of a sudden and unexpected penalty. The story of Interflora is something experienced SEOs are going to reference for years as one sterling reason why aggressive link building strategies should be designed and executed by experienced search professionals, and how short-lived high profile brand penalties are. My father is a lawyer and he once told me a great many years ago “pigs get fatter – hogs get slaughtered”. I think it was in relation to something else I’m [...]