Archive for June, 2013

How to get the most from your data

ShareTweet Web analytics is a topic that gets mixed reactions, much like SEO really. Some people think it’s a myth, others are intimidated by the data, some know it is important but are limited to the basics and others can’t get enough (that’s me!). As an analytics specialist I find that my role includes the bits you would expect – implementing tracking code solutions and analysing data – but it also requires offering assistance in making the most of the data, from changing clients’ attitudes to encourage them to use their analytics more, to showing how the data can be used much more effectively. The big thing behind this is that analytics isn’t about numbers.