Archive for July, 2013

What Is ‘Mobile’?

ShareTweet Mobile traffic, mobile websites, mobile apps. These and similar phrases are increasingly being discussed in SEO circles, but sometimes (and I am as guilty of this as anyone) we forget to define what we actually mean by the term ‘mobile’. The Official Definition The Mobile Marketing Association recently defined ‘mobile marketing’ as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network.” [emphasis mine] But to the average person (at least here in the UK), ‘mobile’ is a synonym for ‘cell phone’. No one says, ‘let me look it up on my mobile’ and then takes out an iPad. Tablets, smartphones [...]

Could A Chimp Still Do SEO? A Followup

ShareTweet In 2007 I was much more obnoxious (and had more free time) and I wrote a post about whether chimps could take over our jobs. I’m still sure that they could definitely perform certain functions in this industry, besides being DAMNED cute even if they are fairly deadly, but what about some of the new roles that have come about or gotten more important in the past 5 1/2 years? Could a chimp do those too? Damn right she could.                     Content Marketing Create sites that are great and useful, totally relevant, and constantly updated with new and brilliant content that people love, socialize, and editorially link to? Um, no, [...]