Archive for September, 2013

What Online Marketers Can Learn from the Arts Sector (and vice versa)

ShareTweet I recently had the opportunity to attend a conference on digital engagement in the arts sector. The conference took place in Brighton and was hosted by Culture24. Culture24 is a non-profit organisation with a mission “to support the cultural sector in reaching online audiences”. The conference was in some sense a launch event for their newest research, in the form of a report titled Let’s Get Real 2. [Quick sidenote: The first Let's Get Real report was released in 2011, and became the starting point for an 11-month research project which brought together 22 cultural organisations to learn about "the practical use of technologies to gather data and how to draw meaningful insights from this". The result of this research is the Let's Get Real [...]

Gimme My Money

ShareTweet Recently we’ve seen several SEOs fussing about not getting paid, resorting to outing the offenders. Everyone’s favorite Dutchman-in-Ireland Barry Adams wrote “How I’ve Been Shafted By Darryl Collins from Banjax and Gingerparts” (which sounds so much like a revenge porn title) and the comment section is completely full of people coming forward to say that they’ve either also been shafted by Mr. Collins (that is so hard to type without giggling) or that it’s been a problem for them with someone else. Suffice it to say, it IS a problem. In my Link Club, we’ve recently discussed how to avoid this and let me tell you, it’s definitely a huge problem and I’m still trying to collect on an account [...]