Archive for 2013

Using Google Analytics Quickly and Effectively

ShareTweet We all lead busy lives and have a lot to do every day, we don’t have time to be keeping an eye on our website activity on a very regular basis. So I’m going to take you through my recommendations for keeping on top of your Google Analytics data when you have limited time available. The post includes tips for setting up and using shortcuts, custom reports, dashboards, alerts and keyboard shortcuts – and nifty ways to combine and speed these up further. As today’s post is all about speed I’ll dive straight in!

Avoiding Footprints

ShareTweet My husband refers to me, lovingly I AM SURE, as Dr. No. That’s because I am a bit like Tard, the Grumpy Cat, not Joseph Wiseman. I’m not Canadian, for God’s sake. For the record, if there’s one thing that does not make me go all negative? It’s Tard. I love Tard. Tard makes me happy. “No.” “That won’t work, here’s a list of all the bad things that will happen, there’s no way you won’t get screwed doing that.” If I wore tshirts with slogans and not just bands with dead members on them, I’d get some made with these emblazoned but of course the company would only muck it up. So link footprints are always in my [...]

Interflora – When Spammy SEO Goes Bad

ShareTweet ***The views in this blog post are those of the author and do not represent those of any of the other SEO Chicks*** The story of the Interflora penalty is not one of link building gone wrong, nor is it one of a sudden and unexpected penalty. The story of Interflora is something experienced SEOs are going to reference for years as one sterling reason why aggressive link building strategies should be designed and executed by experienced search professionals, and how short-lived high profile brand penalties are. My father is a lawyer and he once told me a great many years ago “pigs get fatter – hogs get slaughtered”. I think it was in relation to something else I’m [...]

5 Ways to make a Marketing Video on a Budget

ShareTweet I thought long and hard about what I could write for my very first SEO Chicks Post, but this week I have a challenge that needs a solution so thought I would share. The Scenario My client wants to ‘have a go’ at video as they’ve heard all about how ‘video sells more’. However, the management don’t want to commit to a budget unless they know it’s going to work (sounds an awful lot like SEO to me!). My mission should I choose to accept it, is to create a marketing video and put together a video marketing strategy with little or no budget. I have little or no film-making skills, but I have created videos in the past [...]

A Review of The Link Building Book by Paddy Moogan

ShareTweet       Unless you’ve been under a rock for the past week or so, you’ve doubtlessly heard that Paddy Moogan has written a book about Link Building :) I read Paddy’s book this week and figured I write a review here. I ought to say by way of a disclaimer that I do work with Paddy at Distilled, however this review is impartial – he’s not asked me to write this; nor have I received any kind of financial inducement to do so. So, what do you get for your $37? Over 65,000 words (or 287 pages) of Link Building goodness. The book includes sections on the following: Link building basics The history of link building What you need [...]

Earning Links in “Boring” Sectors

ShareTweet I recently spoke at the UK search conference on a panel about linkbuilding in 2013. Most of the panel (myself included) were much of the opinion that any business can earn its links through the stories it has to tell however an audience member brought up a very valid objection related to industries that might be considered boring, particularly in sectors where an almost exclusive paid linking strategy still prevails. Whilst I can’t suggest that anyone managing a client in such a sector should take a stand and buck the trend (that would have to be a decision taken under one’s own counsel), I know from personal experience that even when your competitors seem to have no other link [...]