Archive for 2014

How Should You Vet A Referral?

ShareTweet I was recently approached by someone who immediately had that demanding vibe that so heavily annoys me and makes me get more frown lines, and that encounter has caused me to rethink how I vet a client, both for my own business and to send out as a referral. You see, I feel like I am wasting someone’s time if I know I have no room to take them on, so I immediately tell them that and try to help them find someone who can help them. Usually it goes well and people are thankful that they don’t have to go trawling for someone with half a brain but sometimes it blows up in my face. There was the [...]

Guardians of the Galaxy Preview – Is Gamora An Homage to SEO Chicks?

ShareTweet Green for Gamora – green for SEO Chicks. I see a direct correlation to the ass-kicking female lead from Guardians of the Galaxy and all the SEO Chicks rolled into one. There’s the brains, the sass, the dexterity, the resourcefulness, the do and the green. It wasn’t clear from the clip if she would be able to increase the visibility of a site online however I get the sense she’d be able to do it by sheer force of will. Much like Lisa Gamora was still green after she was sprayed with orange goop on being taken to jail withoug the garish yellowing you might expect. Stylin’ the SEO Chicks look to the end. She’s part of a band [...]

SES London 2014 – Day 1 Takeaway: 52 Stats, tips and quotes from #seslon

ShareTweet   I’mma keep this to the point… Keynote – Bruce Daisley of Twitter: Running In Real Time: Bringing Campaigns to Life by Marketing in the Moment Superbowl 2013 – 25 million tweets yet Oreo managed to be timely, current and humorous and stand out with “you can still dunk in the dark”. 80% of Twitter usage is on mobile – 70% of which at home 25% audience purchased via twitter, 50% use twitter to give them latest news, personalised news 15.2 million tweets on the #grammys hashtag •#pharrellsHat was a talking point Mobile click stream analysis – 94% of twitter users shop on mobiles, 56% of twitter users are influenced in what they purchase by what they see on [...]

Enter Your Awesomeness for the European Search Awards

ShareTweet Oh yeah – The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 is OPEN for entries! You know you want to get your shizzle on and show off how absolutely amazeballs AWESOME you are, don’tcha? DONTCHA??? Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. Trust me – HUNDREDS and we have to read ALL OF THEM so get creative and make sure you cover off the IMPORTANT points people! The awards, which are organised by Greater Manchester based events agency [...]