Archive for February, 2014

SES London 2014 – Day 1 Takeaway: 52 Stats, tips and quotes from #seslon

ShareTweet   I’mma keep this to the point… Keynote – Bruce Daisley of Twitter: Running In Real Time: Bringing Campaigns to Life by Marketing in the Moment Superbowl 2013 – 25 million tweets yet Oreo managed to be timely, current and humorous and stand out with “you can still dunk in the dark”. 80% of Twitter usage is on mobile – 70% of which at home 25% audience purchased via twitter, 50% use twitter to give them latest news, personalised news 15.2 million tweets on the #grammys hashtag •#pharrellsHat was a talking point Mobile click stream analysis – 94% of twitter users shop on mobiles, 56% of twitter users are influenced in what they purchase by what they see on [...]