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	<title>SEO Chicks</title>
	<link>http://www.seo-chicks.com</link>
	<description>The SEO Blog with attitude</description>
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		<title>The WINNER(S) of the SEO Next Generation Competition are..</title>
		<description><![CDATA[We have had some fabulous entries to the SEO Next Generation competition, it has taken us a while to read through them all and score each entry. There were some hilarious, thought provoking and truly original entries, and we would like to thank everyone that entered for their time and effort. Our white, grey and one slightly blackish hat goes off to you. THE WINNNERS Soooo, get to the point I hear you all say, who won? Well, that&#8217;s the thing, we couldn&#8217;t really agree on ONE winner so after much deliberation and one phone call to our friends at SES London (who VERY kindly gave us another FULL Conference pass to SES London) we hereby announce the JOINT WINNERS: [...]]]></description>
		<link>http://www.seo-chicks.com/2563/the-winners-of-the-seo-next-generation-competition-are.html</link>
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		<title>Welcome Hannah Smith aka Hannah Bo Banna!</title>
		<description><![CDATA[The SEO Chicks have big plans of expanding and actually regularly blogging in 2012 (yay) and have already welcommed Annabel Hodges to our team. After racking our brains for&#8230;well 2 seconds really (we knew who we wanted to approach really)..we decided to approach the querky, clever and generally awesome Hannah Smith to join our blogging team, and she said YES&#8230; I would officially like to welcome Hannah to the SEO Chicks team. We are so excited to have you on board! Follow Hannah Bo Banna on twitter. That&#8217;s an order. ps: I challenge anyone to find a different picture of Hannah anywhere on the internet&#8230;..I tried, there is NO other&#8230;Are you camera shy Hannah? Just you wait, embaressing photos like [...]]]></description>
		<link>http://www.seo-chicks.com/2556/welcome-hannah-smith-aka-hannah-bo-banna.html</link>
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		<title>Schema and CTR Increase</title>
		<description><![CDATA[There&#8217;s a number of reasons a webmaster might want to markup structured content in a way that can render a data-type more clearly to search engines. Whilst this doesn&#8217;t have a causal effect on rank improvements, that more of your content can be &#8220;understood&#8221; more clearly, must be a positive right?  Whilst there is some concern that marking-up your page content with Microdata, Microformats or RDFa may in some cases permit search engines to know enough about your page content and comparative data elements to bypass your page entirely; serving comparative results in-SERP, in most cases this seems somewhat alarmist when there are significant benefits to be had. This isn&#8217;t a how-to post, as I wanted to focus more on [...]]]></description>
		<link>http://www.seo-chicks.com/2533/schema-and-ctr-increase.html</link>
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		<title>Hate Twitter? Here&#8217;s How To Keep Up!</title>
		<description><![CDATA[Many people whom I know and respect have engaged in self-imposed Twitter bans recently. I have found myself fuming over tweets and fussed about it to people who don&#8217;t care, for ages and ages it seems. However, I totally rely on Twitter to keep me informed about absolutely everything that&#8217;s going on in our industry. If someone writes a blog post, I find out through Twitter. If Google decides to do something insane, I hear it through Twitter. I don&#8217;t rely on RSS feeds or bookmarks or word of mouth anymore; it&#8217;s just me and Twitter. However, Twitter is quickly killing my goodwill and sanity. The self-promotional tweets about how much money you just made or how many job offers [...]]]></description>
		<link>http://www.seo-chicks.com/2519/hate-twitter-heres-how-to-keep-up.html</link>
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		<title>SEO: The Next Generation – WIN SES London Tickets + Mentoring with the SEO Chicks</title>
		<description><![CDATA[We have put together a truly galaxy class competition for all SEO cadets out there. Have you been in SEO LESS than 2 YEARS or WANT TO GET IN TO SEO? Then YOU are the next generation SEO, and WE would like to help you become the best SEO cadet that you can be. The enterPRIZE: 1 FULL CONFERENCE pass to SES LONDON 2012 (21st-23rd February) AND access to ClickZ Training Academy (Monday 20th February). Courtesy of the guys at SES Conference Series. 3 Months MENTORING with the SEO-Chicks! YOU will have access to ALL of the SEO-Chicks to help you with any questions or guidance you need. You will also get to meet a bunch of us (Lisa, Nichola, [...]]]></description>
		<link>http://www.seo-chicks.com/2498/seo-the-next-generation-win-ses-london-tickets-mentoring-with-the-seo-chicks.html</link>
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		<title>Pro-active updates, Re-active opinions or just plain active thoughts: Sharing is Caring!</title>
		<description><![CDATA[Greetings chicklets! Or chicklettes. Chickhims? Whatever floats your boat really. The blog is back, live and kicking, and getting started with determination on the pebbly path that is 2012. First up, a few thoughts from yours truly, as the most recent member of the blogging team. My topic? Sharing is caring. Unless you’ve been living under a rock, you may have noticed  the world and his wife posting up their thoughts on Google’s latest upset – Google Search plus Your World – over the last 48 hours. SEOs in general are very very good at jumping on hot new topics and getting an opinion blog post up and written before you even think the words ‘SEO is dead’. Did I [...]]]></description>
		<link>http://www.seo-chicks.com/2480/pro-active-re-active-or-just-plain-active-%e2%80%93-sharing-is-caring.html</link>
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		<title>Welcome to the team; Annabel Hodges</title>
		<description><![CDATA[I&#8217;m so excited to welcome the wonderful Annabel Hodges aka Search Panda to the SEO-Chicks blogging crew. We&#8217;ve been eyeing her up for ages thinking she is probably crazy enough to become one of the SEO Chicks, and turns out she is. Yay! We asked Annabel a few questions before &#8220;hiring&#8221; her into the crew of course, some very qualifying, difficult and important questions: 1. How did you get into SEO? I was a translator back in the day and getting very very bored of it. I started trying to learn a little more about search and analytics in my spare time as my housemate got me interested in it and I got hooked. I then got a job with [...]]]></description>
		<link>http://www.seo-chicks.com/2465/welcome-to-the-team-annabel-hodges.html</link>
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		<title>Interview Alert! It&#8217;s Wordstream&#8217;s Elisa Gabbert!</title>
		<description><![CDATA[Elisa Gabbert is the content manager at WordStream, where she runs the WordStream Internet Marketing Blog and helps market the company’s AdWords software, PPC management services and keyword research tools. She also writes poetry and perfume criticism. She currently lives in Denver. You can follow her on Twitter at @egabbert (but expect tasteless jokes and bad puns). &#160; 1. Can you give us a summary of your SEO experience thus far? What is your current niche? I got into the SEO industry about five years ago, sort of by accident – I was working as an editorial assistant on a website at a big media company. Their model was to run a bunch of highly targeted websites (each aimed at [...]]]></description>
		<link>http://www.seo-chicks.com/2435/interview-alert-its-wordstreams-elisa-gabbert.html</link>
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		<title>Book Review &#8211; SEO ROI: Rules and Tactics of Advanced SEOs</title>
		<description><![CDATA[I&#8217;ve been feeling a little SEOfatigued of late. Sick of hearing the same old regurgitated advice and seeing the same old presentation. I&#8217;ve found myself withdrawing from Twitter and retreating to smaller communities where the discussion is much more specific and emerges from real, in-the-field observations and results. And you know what? I&#8217;m learning more, much faster, and in a shorter amount of time. So, this isn&#8217;t a Twitter-diss; but more a natural evolution of my own approach to (constantly) learning SEO. I was pleasantly surprised and pleased when this book landed in my inbox reason being the content is very much of the insider-perspective, using situational examples as opposed to any grand SEO theory. About the Author, Editor and [...]]]></description>
		<link>http://www.seo-chicks.com/2425/book-review-seo-roi-advanced-seo.html</link>
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		<title>Think Your PPC Sucks? Find Out For Sure!</title>
		<description><![CDATA[I scored better than 8% of Adwords accounts in my spend range. Wow, that&#8217;s&#8230;humiliating, and quite humbling. Wordstream has an awesome new Adwords performance grader tool that&#8217;s free and compares your account to others in your spend range (that they have previously graded, but they say that it&#8217;s millions) using more than 60 different factors. You get a general idea of how you&#8217;re doing then recommendations, in sections, for improvement. I like. Naturally, this all ties into their PPC management software, which is available on a free 7-day trial. As PPC isn&#8217;t my main thing, I won&#8217;t be trying that out, but I do really like comparison systems, as I think they give us a great idea for where we [...]]]></description>
		<link>http://www.seo-chicks.com/2402/think-your-ppc-sucks-find-out-for-sure.html</link>
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