Posts Tagged ‘christmas’

Optimisation Techniques for Christmas

ShareTweet It happens every year and yet we’re so often not prepared.  We’ve planned the content, organised how it will be executed and yet still we don’t seem to get it done in time.  Optimisation for Christmas always seems possible in January and impossible in November. Some obviously plan their optimisation well in advance, planning things out over the period of the year, ensuring various plans are executed at the most economic point in the annual cycle.  They have their strategy mostly mapped out, with some ‘wiggle room’ built in for last minute acquisitions at odd times in the cycle. Others stick to a rigid, time-optimised plan, executing to strict guidelines within certain geographic regions with a very specific target [...]