Posts Tagged ‘decabbit’

Is Google Trading on the Hard Work of Business?

Google is seen by some as only existing off the hard work of others. I argue that Google worked hard to get where they are and that others trade on Google’s hard work.

Optimisation Techniques for Christmas

It happens every year and yet we’re so often not prepared.  We’ve planned the content, organised how it will be executed and yet still we don’t seem to get it done in time.  Optimisation for Christmas always seems possible in January and impossible in November.
Some obviously plan their optimisation well in advance, planning things out over the period of the year, ensuring various plans are executed at the most economic point in the annual cycle.  They have their strategy mostly mapped out, with some ‘wiggle room’ built in for last minute acquisitions at odd times in the cycle.
Others stick to a rigid, time-optimised plan, executing to strict guidelines within certain geographic regions with a very specific target market in mind.  [...]

Has Google Become a Modern God?

Google in the UK owns about 90% of the search traffic. In the US that amount is over 65% and climbing. Google has rules under which it expects websites to operate otherwise they get removed from the index. Has removal from the index become the same as excommunication in our modern society?
In the medieval past, in Europe, the Church held sway. In order to do anything or get anywhere within society, one had to be a member of the church and had to come to the attention of the right people. The individual seeking attention did have to posses both the correct moral qualities and the correct social qualities in order to achieve any modicum [...]

On Google and Gambling

Google started allowing gambling ads within their paid search results last week and while this did cause a flurry of activity at many agencies, after the excitement wore off (faster than the taste of a cheap champagne) I was left feeling somewhat hollow.
The lack of gaming ads in Google has become a bit of a joke in some areas, with Google’s geeky origins often mentioned in somewhat unfavourable terms. Google was held up as a paragon of purity, cleaning the paid search results of the perceived smut of the PPC (pills, porn, casino) results. I never understood, it but heard of certain groups who lauded this decision and used it as a justification of their particular world views.
No [...]

deCabbit About Town… an da Wurld

Seems shooting off my gob is becoming a habit – an addictive one at that.  Knowing how much trouble my mouth can get me in, I decided to channel it in to something more productive.  So I’m doing some speaking stuff and in case you’d like to come alone to heckle or support, I thought I’d share.
Today I’m off talking about Online Brand Reputation Management at the Web 2.0 Practical Applications for Business Benefit Conference Something I think everyone needs to do but I’m specifically talking brands.  I’ll be talking people later   Today I’m just focusing on trying to help brands do better stuff online.
Next week, I get to gab about my in-house experiences before I joined i-level.  [...]

Wanna Get Social? My London Conference Picks

Being a geek rarely means going out there and hitting the vibrant social scene around London, Toronto, New York, Paris, Tokyo, Auckland or any of the other cities of the world. Usually it means going to a “networking” event at a conference and drinking until it doesn’t hurt quite so much anymore. Well, funnily enough it’s conference season now that the weather has turned even rainier (how can anyone tell…?).
So what’s up and on for conference goers? TONS! In fact, there is so much going on, I’ve pared it back a bit and focused on the place I spend most of my life in – London. My underpants have yet to host a conference, being [...]

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