Posts Tagged ‘decabbit’

Social Media is a Brand Killer

ShareTweet With only 6% of companies ready to engage with customers on a regular basis and 82% of consumers actively wanting to engage with brands, the recent Alterian survey revealed a huge disconnect between businesses and consumers. Social media reports may seem to be a dime a dozen at times and while there are lies, damn lies and statistics, this report casts a frightening light on marketing departments all over the UK and US.  No matter how nicely you try and spin the numbers, the Alterian report “Brands At Risk” is a damning indictment of the inability of brands to keep up with the rapid pace of change in the current marketplace. The internet is essential to business.  Whether looking [...]

How to Screw Up Your Social Media Strategy

ShareTweet Social media is critical for companies to get right. With low barriers to entry and the perception of ease of use, it may seem enticing to jump straight in but disaster can lurk in the shallows as well as the depths. The media is never shy about reporting on major blunders by large corporations and so with everything from “my Dell hell” in 2005 through to Dr Pepper ‘s Facebook blunder, the search results are littered with examples of social media disasters.  If it isn’t Habitat abusing hashtags in Twitter to promote their sweepstakes then it is Walmart creating a fake blog. Some of these activities are now literally criminal. In the past the only thing wrong with doing [...]

What Happens When SEO Stops Working?

ShareTweet SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly.  Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever.  There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]

Is Google Trading on the Hard Work of Business?

Google is seen by some as only existing off the hard work of others. I argue that Google worked hard to get where they are and that others trade on Google’s hard work.

Optimisation Techniques for Christmas

ShareTweet It happens every year and yet we’re so often not prepared.  We’ve planned the content, organised how it will be executed and yet still we don’t seem to get it done in time.  Optimisation for Christmas always seems possible in January and impossible in November. Some obviously plan their optimisation well in advance, planning things out over the period of the year, ensuring various plans are executed at the most economic point in the annual cycle.  They have their strategy mostly mapped out, with some ‘wiggle room’ built in for last minute acquisitions at odd times in the cycle. Others stick to a rigid, time-optimised plan, executing to strict guidelines within certain geographic regions with a very specific target [...]

Has Google Become a Modern God?

ShareTweet Google in the UK owns about 90% of the search traffic. In the US that amount is over 65% and climbing. Google has rules under which it expects websites to operate otherwise they get removed from the index. Has removal from the index become the same as excommunication in our modern society? In the medieval past, in Europe, the Church held sway. In order to do anything or get anywhere within society, one had to be a member of the church and had to come to the attention of the right people. The individual seeking attention did have to posses both the correct moral qualities and the correct social qualities in order to achieve any modicum of success. Societal [...]