ShareTweet SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly. Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever. There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]
Posts Tagged ‘Google’
Google is seen by some as only existing off the hard work of others. I argue that Google worked hard to get where they are and that others trade on Google’s hard work.
ShareTweet Google in the UK owns about 90% of the search traffic. In the US that amount is over 65% and climbing. Google has rules under which it expects websites to operate otherwise they get removed from the index. Has removal from the index become the same as excommunication in our modern society? In the medieval past, in Europe, the Church held sway. In order to do anything or get anywhere within society, one had to be a member of the church and had to come to the attention of the right people. The individual seeking attention did have to posses both the correct moral qualities and the correct social qualities in order to achieve any modicum of success. Societal [...]
ShareTweet Google started allowing gambling ads within their paid search results last week and while this did cause a flurry of activity at many agencies, after the excitement wore off (faster than the taste of a cheap champagne) I was left feeling somewhat hollow. The lack of gaming ads in Google has become a bit of a joke in some areas, with Google’s geeky origins often mentioned in somewhat unfavourable terms. Google was held up as a paragon of purity, cleaning the paid search results of the perceived smut of the PPC (pills, porn, casino) results. I never understood, it but heard of certain groups who lauded this decision and used it as a justification of their particular world views. [...]