I had a conversation with one of the organic guys the other guy during which he proclaimed that if you build a kick-ass widget and placed it on a high-traffic site, it would go viral. Ah, bless… the innocence of youth. His assertion that this was a successful link building campaign led me to ponder whether you can call it link building if all you do is create an application and put a link to it on a high-traffic page. Could you simply create an application and release it into the wild with nothing more than best wishes and call it link building? I would argue that effort has to be made in any instance to call it work. If [...]