Posts Tagged ‘SEO’

What Happens When SEO Stops Working?

Share SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly.  Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever.  There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]

Is Google Trading on the Hard Work of Business?

Google is seen by some as only existing off the hard work of others. I argue that Google worked hard to get where they are and that others trade on Google’s hard work.

Key Insights from KeyRelevance’s Christine Churchill

Share It’s no secret that the SEO industry is full of stunning women. No, Jane and Lisa didn’t pay me to write that but I’d be happy to accept payment, if they insist. KeyRelevance‘s Christine Churchill, however, takes it to a new level. Obviously being a supermodel simply didn’t interest her. At the risk of gushing like a 14 year old boy, this woman is an absolute goddess. In our wonderful email conversations and during the unfortunately brief time we had to chat at LondonSEO, I discovered that pedestals were created especially for women like this. Without further embarrassing nonsense on my part, I give you the lovely Christine Churchill, who was kind enough to let me interview her, something [...]

I’m So Bored with the SEO

Share …but what can I do? Besides look to The Clash for inspiration, I mean. Miss Judith recently berated the rest of the Chicks for not writing much…well, she did it quite nicely, I hasten to add. Still, it really made me think about why I haven’t been writing lately, and the reason is simple: I’m bored out of my freaking mind right now. There is definitely a lot going on with the industry, but so much of what is out there for our consumption deals with personal issues. This person doesn’t like THIS one, this idiot thinks another idiot was rude, this asshole thinks that someone was wrong to criticise him or her for making a truly stupid analogy, [...]