Posts Tagged ‘SEO’

5 Top Analytics Trick & Tips From Around The Web

ShareTweet   I’ve been looking up a host of analytics questions this month – from APIs and integration to dashboards and segments. One minute I’ve just got a quick practical question to double check and the next I’m 2 hours immersed in a world of analytics tidbits that I hadn’t realised. Then SEO Chick Anna posted some great new tricks and tips on using Google Analytics quickly and effectively - some great keyboard shortcuts in there! It occurred to me that we haven’t really had a roundup of useful analytics posts in some time. And boy are there are a lot out there. So here, to make your lives easier and save you the time I spent getting caught up in [...]

How to Do Keyword Research

ShareTweet One of the things I think is most difficult to get right and yet is the most important factor for SEO is keyword research. The research that is done for SEO is quite different from the type done for PPC even though both are for search engines. This means while your PPC agency may have done some ‘keyword research’ it needs to be focused and refined for your SEO efforts. Good keyword research is important because of the number of other critical SEO elements it affects (as well as PPC). The on-page targeting for non-cannibalised keywords is important. That is, don’t target the same keyword on lots of pages. The link building anchor text is important. Internal links and [...]

How To Measure Success

ShareTweet One of the things I frequently get in trouble for is giving away too much information. I think that giving away too much insider information is what I am about to do below. My argument for sharing is that knowledge is power and by giving companies the skills and ability to understand what I do and how I do it, not only will they will better understand, appreciate and purchase services. One of the things I get asked most often, next to “how do you choose an agency” is “how do you know if what they are measuring means anything”? Understanding what is being measured, how it is measured and how you can double check the measurements yourself if [...]

How To Create a Search Strategy

ShareTweet For too many people for too long, SEO has seemed like occult sciences. Part research, part technical, part magic, search, and specifically SEO, has seemed something you had to trust someone else to do. Understanding more about how search works means not only being able to ensure it is executed in-house properly, it also means a better working relationship between you and your agency if you utilise one. Setting up a search strategy may seem impossible if you come from a point of not understanding even the fundamentals of search, but information about the core of SEO – those elements which are most important to ranking – are published and freely available. What regrettably isn’t free is the expertise [...]

SEO Resolutions

ShareTweet As a search and social media “expert” (boy did I fool them!), I speak at a number of conferences through the year. I talk about the techniques behind ranking well but I rarely speak about the fundamentals and with the changes in Google’s algorithm this is more important than ever. Starting from a solid foundation will mean the difference between ranking well and failing. Starting with a solid foundation and following all the rules means you are also less likely to get hit by negative algorithm updates. Businesses are experiencing increases in online transactions and more than ever, consumers are using search to drive both online and offline purchasing. Here are some tips about what you could do to [...]

What Happens When SEO Stops Working?

ShareTweet SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly.  Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever.  There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]