Comments on: In-House SEM – Limited Shelf Life? http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html The SEO Blog with attitude Sat, 30 Aug 2008 08:56:54 +0000 http://wordpress.org/?v=2.5.1 By: Julie Joyce http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-97 Julie Joyce Wed, 27 Jun 2007 00:04:52 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-97 Considering in-house SEOs and outsourced ones may have vastly different opinions about how to optimize, I don't think either has a limited shelf life. I think there's a place for both types in most situations. Link building seems especially viable for outsourcing since you can get away with having a less intense understanding of the intricacies of a site. That is in no way intended to mean that a link developer is less valuable though--I actually think a good link developer is sometimes THE key to getting a site to do well but if you're trying to do that in-house and trying to do everything else, you're going to be spread way too thin. Considering in-house SEOs and outsourced ones may have vastly different opinions about how to optimize, I don’t think either has a limited shelf life. I think there’s a place for both types in most situations. Link building seems especially viable for outsourcing since you can get away with having a less intense understanding of the intricacies of a site. That is in no way intended to mean that a link developer is less valuable though–I actually think a good link developer is sometimes THE key to getting a site to do well but if you’re trying to do that in-house and trying to do everything else, you’re going to be spread way too thin.

]]> By: Judith Lewis http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-95 Judith Lewis Tue, 26 Jun 2007 16:40:16 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-95 Limited shelf life in one company perhaps *laughs* ;) PLEASE don't take the limited shelf life to mean SEMs will no longer be valuable - they grow and move on or they are kept fresh and remain. jrochitz - never think that just because some of the work is outsourced that you aren't as valuable :D Look at it as a way to tap in to someone elses brain for awhile. Outsourced jobs offer any SEO/M the valuable opportunity to see how someone else approaches that same task. Think what you'd do then see what they did then combine and kick butt! Limited shelf life in one company perhaps *laughs* ;) PLEASE don’t take the limited shelf life to mean SEMs will no longer be valuable - they grow and move on or they are kept fresh and remain.

jrochitz - never think that just because some of the work is outsourced that you aren’t as valuable :D Look at it as a way to tap in to someone elses brain for awhile. Outsourced jobs offer any SEO/M the valuable opportunity to see how someone else approaches that same task. Think what you’d do then see what they did then combine and kick butt!

]]> By: Lisa Ditlefsen http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-94 Lisa Ditlefsen Tue, 26 Jun 2007 16:33:05 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-94 No I really don't think you outsourcing some of your SEM cuts your shelf life. I agree with some of Judith's points but I would be vary of saying "limited shelf life"! I am an SEO agency side and often deal with in-house SEO/SEMs, I think it's a smart move to outsource some of the work. Especially link building etc that can get very time consuming. I wouln't worry at all! SEOs and SEMs are still in GREAT demand! Keep on learning and visiting blogs and forums to keep up to date, you are doing the right thing! No I really don’t think you outsourcing some of your SEM cuts your shelf life. I agree with some of Judith’s points but I would be vary of saying “limited shelf life”! I am an SEO agency side and often deal with in-house SEO/SEMs, I think it’s a smart move to outsource some of the work. Especially link building etc that can get very time consuming. I wouln’t worry at all! SEOs and SEMs are still in GREAT demand! Keep on learning and visiting blogs and forums to keep up to date, you are doing the right thing!

]]> By: jrochlitz http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-93 jrochlitz Tue, 26 Jun 2007 16:12:06 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-93 I am new in this field as of this year and am doing all I can to keep up. I plan on attending a conference here soon and in the mean time I am taking online courses, researching and learning from a co-worker. I am an in-house SEM/SEO/ICP "specialist" ;) , but we do outsource some of our SEM. Does that make me less valuable I wonder? Do you have any tips as to what I can do to keep on the cutting-edge of things and sustain a longer shelf life? I am new in this field as of this year and am doing all I can to keep up. I plan on attending a conference here soon and in the mean time I am taking online courses, researching and learning from a co-worker. I am an in-house SEM/SEO/ICP “specialist” ;) , but we do outsource some of our SEM. Does that make me less valuable I wonder? Do you have any tips as to what I can do to keep on the cutting-edge of things and sustain a longer shelf life?

]]> By: Judith Lewis http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-92 Judith Lewis Tue, 26 Jun 2007 15:07:37 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-92 I think a network is part of what makes an SEO/M valuable. It extends an individuals problem solving ability and keeps ideas flowing - just ask the two guys here where I work I'm constantly throwing post links at. I just wish I got regular gifts of chocolate where I am now *laughs* *winks* I think a network is part of what makes an SEO/M valuable. It extends an individuals problem solving ability and keeps ideas flowing - just ask the two guys here where I work I’m constantly throwing post links at.

I just wish I got regular gifts of chocolate where I am now *laughs* *winks*

]]> By: Julie Joyce http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-91 Julie Joyce Tue, 26 Jun 2007 15:00:53 +0000 http://www.seo-chicks.com/124/in-house-sem-%e2%80%93-limited-shelf-life.html#comment-91 I agree, especially about keeping your SEOs fresh. There's definitely a worry about having your team poached (that's how I left my last job actually) but at the same time, if you deny people the chance to learn more you're never going to improve your in-house group. Think of all you've learned from the people you meet at a conference. Think of a team who never leaves their office and doesn't know anyone else in the field then. It's not a good thing at all. I agree, especially about keeping your SEOs fresh. There’s definitely a worry about having your team poached (that’s how I left my last job actually) but at the same time, if you deny people the chance to learn more you’re never going to improve your in-house group. Think of all you’ve learned from the people you meet at a conference. Think of a team who never leaves their office and doesn’t know anyone else in the field then. It’s not a good thing at all.

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