Welcome to the latest installment in our SEO 101 series, where we attempt to weed out all the conjecture and give you a very basic understanding of the part of online marketing that we’re most comfortable with…mine being links. Lucky,…
I like to think of myself as a happy, sunny person but in reality, I’m really not…I am usually the first person to say “no, that won’t work” when someone has an idea. I expect all restaurants to be out…
The current and perennially hot topic of PAID LINKS has had me thinking since the summer about the nature of payment for a link and how all links might be paid links. I work in the media sector. As such,…
Alert! Nerd story!! No this is not Julie Joyce, thanks I was taking a discrete mathematics class in college (insert snickering) and enjoying it immensely (louder snickering), as it all made such perfect sense to me that I thought I…
1. Demanding placement. If you’re paying, I can see where you feel that you have the right to tell the site owner where you’d like the link, but don’t be too insistent or else you’ll risk them turning you down.…
Unless you’ve been under a rock for the past week or so, you’ve doubtlessly heard that Paddy Moogan has written a book about Link Building 🙂 I read Paddy’s book this week and figured I write a review here. I ought…
I recently spoke at the UK search conference on a panel about linkbuilding in 2013. Most of the panel (myself included) were much of the opinion that any business can earn its links through the stories it has to tell…
In my years of working in SEO, I’ve seen a lot of weirdness. Some of that weirdness is related to links and link building. There was the time we discovered 50,000 links built overnight or the time a carefully plotted…
In my world of link building, compensation is often offered. That is because I see nothing wrong with paying someone to put up a link for a client, and because I work with clients in exceptionally competitive fields where we’ll…
So, before we kick off it’s probably useful to define what I mean by linkbait – here’s a quick and dirty definition from yours truly: “Linkbait is content which people *want* to share and link to.” For the sake of…