Category Link Building

As SEOs we optimise for many things (clue’s in the job title, right?) – but increasingly it occurs to me that we’re missing a trick or two when it comes to link building. I don’t want to get into a…

Hello there, I’m the newest chick. Should you care to you can read more about me here. Today I’d like to talk linkbait. There are plenty of blog posts out there about successful linkbait, but I think us SEOs have…

Just as keywords are about what your searchers are actually looking for (not what you think they should be searching for), links are about driving relevant traffic to your site (not manipulating search rankings). Now the furore around paid links…

There is always one question on my mind when I am working on Social Media; How am I going to track my efforts? And what is a waste of time? It is very difficult to perfectly determine what type of…