Category Link Building

Give Me Nice Toiletries, Get Nice Link

Ah, the New York Palace…a truly gorgeous hotel in New York City with a stunning view of St. Patrick’s Cathedral (and The Primeburger), luscious Molton Brown toiletries, and nightly turn down service. All in all, not the kind of place…

The Ethics of Linkbait. Again.

I’ve been to two search marketing conferences in the past month and asked the crowd the same question at each show. The question was about a real-life example of the bait ‘n switch. There are a few different levels of…

Why Relevant Links Are Irrelevant

It’s common practice to formulate a link development plan that includes tasks such as “build relevant inbound links” and “use relevant anchor text” when putting an SEO strategy together. I have even been guilty of making this recommendation without adequately…

Link Baiting Joke

I’m super busy doing the finishing touches (erm writing the entire thing) to my presentations for SMX London this week. So I haven’t got time to write a big post, BUT I came across this HILARIOUS term today (actually one…

Linking Etiquette

My fellow SEO Chick Anita, otherwise known as PPCQueen, suggested that I list out a few bits of linking etiquette since we’re all being overwhelmed with linking as an SEO strategy. After doing some searching and finding mostly the same…

Are Widgets Really Linkbuilding?

I had a conversation with one of the organic guys the other guy during which he proclaimed that if you build a kick-ass widget and placed it on a high-traffic site, it would go viral. Ah, bless… the innocence of…