Category On-Page SEO

SEO 101 Series – Canonicalisation Issues

This will be the first blogpost in our new “SEO 101 Series” where the SEO-Chicks will be going through some basic, and some more advanced search engine optimisation principles. I have decided to start with an area within technical SEO;…

Schema and CTR Increase – SEO Chicks

There’s a number of reasons a webmaster might want to markup structured content in a way that can render a data-type more clearly to search engines. Whilst this doesn’t have a causal effect on rank improvements, that more of your…

Tips for Optimising Your Images for Search

As universal search begins to dominate results and previous above-the-fold results get pushed below the fold, leveraging all channels possible is becoming essential.   Image search optimization offers several advantages not just limited to simple rankings or just image search.…

Optimising H2 Tags For Fun and Profit

No, not really. I just spent ten minutes thinking up awful, topical titles so I chose to go with a completely unrelated one instead. My first post as an SEO-Chicklet (or Guest Blogger, for those of you who like proper…

There’s No Place Like Your Homepage

In case you don’t know much about directory structure (or you’re just an idiot), the home page is the most important one on any site. It’s first in the hierarchy, it’s usually going to be what other inbound links point…