Comments on: SEO 101 – You’ve got your keywords, now what?

By: Os Melhores Artigos de SEO da Semana – Edição 9 « JFVAZ blog!

Os Melhores Artigos de SEO da Semana – Edição 9 « JFVAZ blog! — Fri, 28 Jan 2011 16:41:37 +0000

[...] SEO 101 – You’ve got your keywords, now what? publicado em 17/11/2009 A Sarah Goodwin do SEO Chicks publicou um artigo bem interessante mostrando como organizar toda a sua linkagem interna e externa, pensando em páginas que já estão bem rankeadas e naquelas que você ainda não conseguiu rankear. Ela mostra como mostrar uma tabela para organizar esta parte da estratégia de SEO. [...]

By: rishil

rishil — Tue, 19 Jan 2010 14:18:59 +0000

Apart from organising ourselves, data like this makes it so much easier to share with clients – it is often important for them to understand what we are doing

By: Dustin

Dustin — Thu, 17 Dec 2009 16:47:42 +0000

Great post Sarah. Anyone who has gone through the process of trying to organize a keyword strategy on a large.. or even small website with highly competitive keywords knows the importance of organizing. You touched on something I haven’t seen a lot of people talk about and I think you did a great job. Road map is awesome.

By: Gabriellla

Gabriellla — Thu, 17 Dec 2009 13:50:55 +0000

Bravo, to see the way you organized this makes me realize there is a method to our madness. I will admit the secondary & tertiary words was always a hard one to explain to clients as well as writers, but I do like the way you broke things down! Needless to say the road map is brilliant, thanks for writing this.

By: Sadie

Sadie — Thu, 17 Dec 2009 12:55:53 +0000

This is a realy good post I was wondering the same as Matt as I tend to look at the pages first then choose the keyword, I als go down in terms of competitiveness leaving the harder keywords in the higher directories with strong internal linking.
We tend to focus on paid for keywords then monitor a number of long tail targeted keywords with good landing pages, I find the combinations of efforts will show a quicker ROI and happier customers not hassling you for results while the more competitive keywords get established.

By: Annabel Hodges

Annabel Hodges — Thu, 17 Dec 2009 12:25:51 +0000

Really great post Sarah – I work along very similar lines & love my road maps.:) I often use google docs to set up a simplified version of this to share with clients as they often get themselves in a panic, or ask me endlessly about ‘other really important keywords we aren’t including on every page’ and this methodology seems to help keep the peace for all parties!

With regards to Matt’s comment – I think it’s good to work from both sides. Working from the pages, you often find a page ranking say top of 2nd page that just needs a little boost. Working from keywords will also throw up obvious gaps in the site for popular terms. I also like to run ranking reports on a whole host of broader and long-term keywords to get a feel for the site as a whole and the niche terms that are small but effective that often get overlooked.

By: Sarah Goodwin

Sarah Goodwin — Thu, 17 Dec 2009 11:49:24 +0000

@Matt you’re right for some terms there isn’t necessarily a single obvious page, so I would look at this in two ways; short term I want to know which page is most liklely to get ranked quickly, so I would look at which page Google is already favouring, and assuming it is relevant, optimise that page. long term I would look at it commercially, either optimising a high profit product, or a highly converting page.

By: Matt Davies

Matt Davies — Thu, 17 Dec 2009 11:46:38 +0000

Hi Sarah, like your methodology but I’m a little confused as to how you choose the best page for a keyword to be placed on when phrases like “daily vitamin c” and “vitamin c supplement” could realistically be targetted on any of those pages. Could you elaborate?

I tend to work the other way round, look at the pages on a site and then select the keywords those pages could/should be targetting, then look for any other keywords that have been missed out and create pages or modify existing pages to target them.

By: Sarah Goodwin

Sarah Goodwin — Thu, 17 Dec 2009 11:37:52 +0000

@Lesley I’m so glad you found it helpful, that was the point after all. I think you’ll be amazed how quickly your next actions become apparent once you have all the data together.

By: Lesley

Lesley — Thu, 17 Dec 2009 11:35:39 +0000

Thanks Sarah, that is really helpful. Now I will go get myself a road map! I now know where to start.