SES London is here again.
Opening today (Online Marketing Summit day) and continuing through to Thursday 18th, this year looks set to be a really exciting one. In fact the sessions and line-ups are so varied, interesting and relevant I’ve had a very tough time working out which sessions to attend. Yes… like the NHS of the search industry (but with less beige and more blood) we’re going to be doing a little “public service blogging”. We’re also going to be doing a few video interviews with headline speakers. All, so that those of you who can’t make it, will be able to pretend that you did. Because we care,.. and possibly because I had a bit too much Valentine’s Day.
I may reserve the right to make the odd last-minute change too, so check back here intermittently just in case!
9.00 am to 10.15
KEYNOTE: Be Awesome! Ideas for Approaching Search Analytics Differently
Speaker – Avinash Kaushik, Google
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10.45 to 11.45
PANEL: From real-time Search to Dynamic Discovery
Moderator – Mike Grehan, SES/Search Engine Watch/ClickZ
Panellists – Rob Walk, Nova Rising. William Fischer, Workdigital Ltd. Bill Scott, easelTV and Aaron Kahlow, Online Marketing Summit.
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12.45 to 1.45
PANEL: PPC or SEO? The Ultimate Search Marketing Battle.
Moderator – Brian Lewis, Engine Ready
Panellists – Ralph Tegtemeier (Fantomaster), David Naylor, Bronco Internet. Rand Fishkin, SEOmoz.org. Andrew Goodman, SEO Advisory Board & Page Zero Media and Paul Mead, VCCP Search.
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2.15 to 3.15
PANEL: Meaningful SEO Metrics
Moderator: Jon Myers – SES Advisory Board & Mediavest
Panellists: Jeff Ferguson, SES Advisory Board & Local.com. Miles Bennett, Targetstone Limited and Brian Clifton, Author: Advanced Web Metrics with Google Analytics.
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3.30 to 4.30
PANEL: Deep Dive into Search Analytics
Moderator: Brian Clifton, Author: Advanced Web Metrics with Google Analytics.
Panellists: John Marshall, SES Advisory Board & Market Motive. Tami Dalley, Acronym Media and Neil Mason, Fovian applied insights.
Day 2: Wednesday 17th February
9.00 am to 10.00 am
KEYNOTE: 21 Secrets of Top Converting Websites
Speaker: Brian Eisenberg, SES Advisory Board and NYTimes Bestselling Author.
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10.30 to 11.30
PRESENTATION: Social Media 101
Speaker: Lisa Myers, Verve Search & SEO Chicks (introduction by Mel Carson, Microsoft Advertising.)
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12.30 to 13.30
KEYNOTE PANEL: SEO Where to Next?
Moderator: Dixon Jones, Receptional LTD.
Panellists: Lisa Myers, Verve Search & SEO Chicks. Maile Ohye, Google. Dan Cohen, MSN and Julien Shambles, Telegraph.
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4.30 – 5.30
PANEL: Social Media & The Marketing Mix
Moderator: Mel Carson, Microsoft
Panellists: Crispin Sheridan, SES Advisory Board & SAP. Bas van den Beld, NetTraject. Marco Cosoaro, 77Agency Ltd and Anders Hjorth, Outrider.
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I won’t be blogging on Thursday, but will be going to LondonSEO, so if you are at the event and we haven’t met do come and say Hi at The Camden Head, unless I see you first.
I hope I manage to do these sessions some justice and give those of you who can’t make it, a bit of an insight. You can all #sharemyhangover on Friday. 