Comments on: SEO Chick Lisa B!tchsl*ps Google in SEO vs PPC Takedown

By: ellen goldberg

ellen goldberg — Thu, 10 Jan 2008 18:01:00 +0000

Hmm this is an interesting discussion–why would anyone argue for one or the other. They all have their place. I don’t understand why so many people think PPC just eats money. I’ve never worked on a Google campaign that only loses. Sure there are some keywords that suck money like there’s no tomorrow, but you get rid of those and the good ones more than make up for it.

By: Julie Joyce

Julie Joyce — Wed, 09 Jan 2008 17:56:29 +0000

Matt’s observation is truly the funniest thing…

By: Matt Davies

Matt Davies — Wed, 09 Jan 2008 16:58:25 +0000

I think my favourite bit has to be at 2:03, you’re obviously having a good look a Lisa’s “notes”.

By: Andrew Girdwood

Andrew Girdwood — Wed, 09 Jan 2008 16:35:54 +0000

I was trying to be:
1) Green
2) Crinkled

I think I did the cabbage thing very well!

By: Matt Davies

Matt Davies — Wed, 09 Jan 2008 16:29:06 +0000

Brilliant, thanks for posting the video Lisa. Looking suave there, Girdy.

The canap�s look lovely.

By: Lisa Ditlefsen

Lisa Ditlefsen — Wed, 09 Jan 2008 14:36:32 +0000

Oh and Dave, Me and Andrew won…of course :)Nothing to do with my threats to the audience

By: Michael

Michael — Wed, 09 Jan 2008 12:00:23 +0000

SEO Vs PPC Round 1. Been ages since I saw a good verbose punch up on this subject.

Would be good if both sides just worked more closely together each having benefits to the other. PPC can help inform your SEO startegy more than almost anything else I’ve used recently - espesically if what you are interested in is visitors that convert into sales rather than just visitors for the sake of visitors.

Oh well hopefully in Round 2 we can see how if SEO and PPC work together rather than against each other clients can better returns.

Am off to seek my own small holding in SEM utopia

By: Lisa Ditlefsen

Lisa Ditlefsen — Wed, 09 Jan 2008 09:20:08 +0000

Dave and Tony, as Judith and Andrew already pointed out, yep totally agree its stupid to exclude PPC. And yes PPC is very valuable for keyword research and collecting data. In fact while I was sitting at this debate I was thinking I have just as many arguments for PPC and was shocked Simon and Stuart didn’t bring up some of the more obvious points. In fact if anything Stuart just talked about how successful Google is, DOH! And no offence to Simon but he only really did a pitch for his company.

But if pushed, I would chose SEO

I really enjoyed the debate, it was fun. And I’m so glad Andrew was on my side, we rocked

Here’s a link to the video from the debate http://www.b2bm.biz/default.asp?docId=27489

I know, I sound like a politician…

By: Andrew Girdwood

Andrew Girdwood — Wed, 09 Jan 2008 01:30:02 +0000

Thanks for the write up

Judith has already done us proud by pointing out that we both advised a successful combination of both disciplines. In fact I’m a great fan of PPC.

Even though this was an academic debate I thought it was important to stress that the two should be used together. PPC eats through your money if you do it wrong but that doesn’t mean PPC isn’t very effective if you do it right!

By: Dave Davis

Dave Davis — Tue, 08 Jan 2008 17:37:42 +0000

Ahhh, never actually watched the video Any link to the whole thing?

And is it just me or did I completely miss the verdict?