Comments on: Stop Wasting Money! 10 Ways Not to be a Dumbass

By: Chuckypita

Chuckypita — Wed, 29 Oct 2008 08:54:56 +0000

Whew! Strong words! Make sure you’re not a “dumb ass”.

I loved that and had quite the chuckle. The only problem is, well, I’m a dumb ass.

SEO is unbelievable. So much frickin’ work over a couple silly words?

There’s gotta be a better way.

What would you do to http://www.gordonspowerwash.com to make it better?

By: Alex

Alex — Mon, 30 Jun 2008 14:53:31 +0000

well,i know
MARKET TO THEM DIFFERENTLY…

By: Jane Copland

Jane Copland — Sat, 28 Jun 2008 20:21:24 +0000

Fantastic list, Lauren. I know so little about PPC and I know I really need to brush up on it. I think that people get both intimidated by and lazy about PPC, throwing keywords at a campaign and not really checking what ends up happening. Paid search is a different beast to organic and organic-based SEOs like me would be wise to learn the difference!

By: ShaneeK

ShaneeK — Sun, 22 Jun 2008 18:07:01 +0000

Yes! A key point that I’ve noticed in corporate clients is “housing” PPC in regional or product group Silos. This is probably what the business in your example in the screenshot above is doing. You have the US folks and the Canada folks running campaigns that are “competing” for clicks. All of the PPC should be supported and running on a “global” level so that the same strategies can apply throughout the company.

The regions or product groups need to work as a collective whole instead of vying against each other for the biggest piece of the pie (and, to your point — wasting money)!

By: Lauren

Lauren — Wed, 18 Jun 2008 16:47:47 +0000

I can’t agree with you more Pratt. Sometimes you feel like you are slamming your head into a wall when trying to explain why testing is so important. A high conversion rate can often be improved greatly but making a few small changes, but that would mean that designers and marketers are not always right which can be a hard pill for people to swallow

By: pratt

pratt — Wed, 18 Jun 2008 15:57:05 +0000

Awesome list, Lauren. My favorite one is number 8. I was actually in a meeting today advocating the use of A/B and MVT testing and the client said, “Our conversion rate is very high, already.”

Seriously?

Your conversion rate can always be 100% and there is always room for improvement. I think it is one of the most overlooked aspects of Internet marketing.

By: Mr Happy

Mr Happy — Wed, 18 Jun 2008 09:21:26 +0000

Great ideas. I spend most of my time in my new ‘insight manager’ role trying to convince people of the improtance of much of what you said. Have found that stuff like crazy egg is great way to get designers and clients to start understanding how visitors are using websites. Much better than a spreadsheet. I do prefer click density to crazy egg! But if you want you can get your own for free (http://www.labsmedia.com/clickheat/heatmap.html - you just need to build on some code snippets to increase the application to do more cool stuff).