Archive for the ‘Blogging’ Category

SES London: Session 2. PANEL: From real-time Search to Dynamic Discovery

ShareTweet Line-up Change: Aaron Kahlow is moderating. Leaving Fischer, Scott and Walk as panellists. Aaron kahlow is defining reatime as live results, prescient information. Remember Twitter and FB are not the only, nor often the most important/useful source of realtime. 230MM pieces of UGC published every day. A 40BN dollar market. A lot is at stake in terms of who cracks this first. Thinking of the MSN Twitter deal, quickly countered with Google deal shows us that a lot of this is knee-jerk. It’s a struggle even for the big guys. Example: Remember Michael Jackson example. G shut down results as the volume search was thought to be a denial of service attack. Realtime search is cool. Normal search is [...]

SESLondon: Be Awesome! Ideas for Approaching Search Analytics Differently – Avinash Kaushik

ShareTweet Day 1 Keynote – #SESLondon I’m sat at the front of the auditorium, in the rather comfortable press row, with @jaamit. It’s nice not to have my laptop burn a hole in my lap as we have tables. Ooooh! Today’s keynote is from Avinash Kaushik @avinashkaushik, Google’s Analytics Evangelist and author of Web Analytics: An hour a Day. Introduced by Global VP of Incisive Media as a “true force of nature” Avinash jokes “it can only go downhill from here”. We’re starting by talking about the origins of the book. Avinash was surprised when asked to do it, that people would pay for information that is essentially free. However the books have been a great joy to produce (though [...]

SES London 2010: Liveblog Schedule

ShareTweet SES London is here again. Opening today (Online Marketing Summit day) and continuing through to Thursday 18th, this year looks set to be a really exciting one. In fact the sessions and line-ups are so varied, interesting and relevant I’ve had a very tough time working out which sessions to attend. Yes… like the NHS of the search industry (but with less beige and more blood) we’re going to be doing a little “public service blogging”. We’re also going to be doing a few video interviews with headline speakers. All, so that those of you who can’t make it, will be able to pretend that you did. Because we care,.. and possibly because I had a bit too much [...]

Happy SEO Christmas: Vatican.VA Site Review

ShareTweet Ah Christmas!.. Don’t know about you, but I’ve managed to get myself a good distance over my fighting weight. Also – something strange has happened to the space time continuum, that has nothing to do with the Doctor Who Christmas special. I’ve lost a day somewhere. It is New Years Eve tomorrow and I have less than 24 hours to lose that weight and decide which party to go to. Or I could just stay in, scoff the remaining stilton and make a list of resolutions. (No. 1. Stop counting “hoovered the rug” as an excercise class.) I digress. Christmas isn’t all about me. It’s about you. It’s about giving, growing, learning and (ahem) religious tradition. (And with the [...]

The Uncertainty Of Link Building

ShareTweet Alert! Nerd story!! I was taking a discrete mathematics class in college (insert snickering) and enjoying it immensely (louder snickering), as it all made such perfect sense to me that I thought I was destined for discrete math stardom. Our poor professor was so ready to retire, and so burned out, and so riddled with students who failed to understand why a scientific calculator wasn’t really needed for the class that he actually gave us a copy of the final exam. It contained one proof, and alongside this proof was the SOLUTION. He said something akin to “just memorize this and try to get it right next week please.” Having aced every other exam in the class, being a [...]

I’m an SEO Faker

ShareTweet Before you all start writing blog posts titled “Shock revelation of new SEO Chick” please let me explain. When I first started out in SEO, I remember looking at the blogs, the SEOmoz comments & the Sphinn submissions, thinking that I wanted to be just like the people I was seeing writing there. They were doing amazing things, achieving great results, and working on exciting client projects that required huge investment and brought in massive returns. These people had relationships with the heads of marketing for huge companies, and wielded their power and influence to do good. At the time I was an almost SEO, I was a sales person, an account manager first and foremost. Learning about SEO [...]