Archive for the ‘Link Development’ Category

InfluenceFinder to Launch at SMX London

ShareTweet UPDATE: May 18th 2010 – The team at Linkdex have provided an invite code for SEO Chicks readers. Please use the invite code [seochicks] for pre-approval for a free 7 day trial at Lead by serial entrepreneur and founder of Netrank Ltd, John Straw founded Linkdex in 2008. After two years in the making Lindex is about to soft-launch their first product at SMX today. InfluenceFinder is that product, and I’ve been having a little look at the beta version, plus a rather interesting case study using Econsultancy as the test subject. InfluenceFinder is positioned as a tool for search marketers to improve their working efficiency by applying additional scientific methods to an extensive webmap; such methods include [...]

Paid Link Noi$e

ShareTweet In my world of link building, compensation is often offered. That is because I see nothing wrong with paying someone to put up a link for a client, and because I work with clients in exceptionally competitive fields where we’ll be the ones losing out if we try to do things the 100% white hat way. I only make those claims to avoid having this post get turned into a paid link debate…because this post isn’t about the ethics of paid links. It’s about link noise, and how that factors into a paid link campaign. The key here is that when you’re buying links, you have a lot more control. You can set your desired anchor text, tell a [...]

50 Ways To Lose Your Link

ShareTweet 1. Demanding placement. If you’re paying, I can see where you feel that you have the right to tell the site owner where you’d like the link, but don’t be too insistent or else you’ll risk them turning you down. If you’re asking nicely and saying “pretty please?” then, unless it’s truly a disastrous spot, just shut up and move on. 2. Indirectly insulting the site. The site owner may be passionate about his work, so why risk putting him off? No one wants to hear that their site is only worth x because it has a PR of y, or that you can help them drastically overhaul it and make it sooooo much better. How are you going [...]

SEO 101 – Paid Links: To Buy or Not To Buy

ShareTweet Welcome to the latest installment in our SEO 101 series, where we attempt to weed out all the conjecture and give you a very basic understanding of the part of online marketing that we’re most comfortable with…mine being links. Lucky, lucky me. Now, the reason for my choice of paid vs. non-paid links as a subject for 101 is because I think that there’s a huge amount of misinformation about paid links out there, and, being public service-minded (not really), I view it as my goal to explain just what the fuss is all about. After all, if you’re starting to build links, you’re going to soon get into the whole paid vs non-paid debate, right? Note: We’ve written [...]

Emails, Link Requests, and the Death of Politeness

ShareTweet Why are people so freaking nasty? Seriously…WHY? “I’m not going down on my knees begging you to adore me Can’t you see it’s misery and torture for me?” Depeche Mode, Shake the Disease My link builders are truly lovely people. Well, most of them are. Anyway, they get abused like nobody’s bidness. I’ve reviewed every piece of correspondence that they’re involved with, too, and there’s just nothing there to cause someone to spew the venom that they do, based on getting a polite email. Yes, it may be unsolicited (hell, it’s no secret what we do!) but it’s still nice and really, if it bothers you that much to get an email, to the extent that you write back [...]

Link Building Ideas For The Link Building-Challenged

ShareTweet Since link building is about as fun as ripping off your own toenails with pliers, I thought it might be useful to spark some creative ideas into the heads of poor, depressed link builders. You know who you are. So without further ado, or maybe with lots of further ado, it depends on my mood… . . . . . Top 3 Link Building Ideas For The Link Building-Callenged Become A Candidate For An Important Political Office (hint: After announcing your candidacy, say lots of incredibly stupid things that suggest you know nothing about politics. That will score you bonus links). Note that this option may cost lots of money, but the really cool thing is that there are [...]