Share Jim Boykin has an utterly fantastic new SEO tool that lets you view your outbound links. I have been on it like a hobo on a ham sandwich. This was of such interest to me because I honestly have not paid all that much attention to my outbound links. Obviously I try to use credible sources and only link to sites that I trust (except for ones in which I link to sites because people bought me a drink/threatened my life/asked me to nicely), but in terms of working this into my overall strategy I admit to being somewhat out of the loop here. But no longer…I’ve seen the light. Normally inbound links are my focus, when I’m not [...]
Archive for the ‘Link Development’ Category
If you Link it, They Will Come
Share Just as keywords are about what your searchers are actually looking for (not what you think they should be searching for), links are about driving relevant traffic to your site (not manipulating search rankings). Now the furore around paid links has died down, I’m starting to see a few articles poking their heads up above the throng and reminding us that while it may not be 1996 anymore, we should be linking like it is. Links are the ties that bind the web together. They create relevant internal navigation within a large site to help users find what they are looking for. Links create a larger network of relevancy for users. Links lead users from relevant content to related [...]
Lordy Lordy This Feckin’ Site’s 40!
Share I wrote about this topic recently for Anita’s site, Reviewlicious.com. However, I had a discussion a few days ago with another SEO about this and the person was unaware of the “old site” angle so I thought I’d do a little more on it for those of you who haven’t thought too much about it. Old sites are, many times, valuable goldmines. They’re like Terrence Stamp in that black jumpsuit. Here’s why you should never discount an old site. Best case scenario… 1. They’re listed in critical directories. 2. They will give you links for free. 3. They may sell you the domain for cheap. 4. They’ve got age on their side in the databases. 5. They have nice [...]
Link Love from del.icio.us?
Share Perusing webmaster tools, as I am wont to do of a lunch hour, I noticed that del.icio.us seems to be giving us some links love. Now, as loved as the B2B marketing, advertising and design site I work for is, it does not tend to attract del.icio.us bookmarks. Imagine my joy on finding out that while they may not pass on much juice, there is love flowing from that piece of the Yahoo! pie. While the thoughts started spinning through my mind about using all those del.icio.us accounts I had for some good (because I forgot my passwords… errrr… ya…), I had to step back and think for a moment – surely Google won’t be passing along much juice [...]
When You Walk Away I Will NoFollow
Share I know (or hope to god) that everyone knows what a nofollow is…if you don’t, you just slap a little rel=”nofollow” into your code and a search engine should not influence the link target’s ranking. You can do this if you’re unsure whether you want to give your stamp of approval to a site you link to, for example. I am not going to waste anyone’s time discussing this really but I do want to touch on a point that a fellow SEO brought up recently. It’s good practice to check to make sure that someone who has given you a link has not also given you a nofollow, unless you asked for it for some religious reason. Apparently [...]
Linking Etiquette
Share My fellow SEO Chick Anita, otherwise known as PPCQueen, suggested that I list out a few bits of linking etiquette since we’re all being overwhelmed with linking as an SEO strategy. After doing some searching and finding mostly the same thing being said everywhere, here are a few basic tips that might help. 1. Keep internal links opening in the same window. Set external links to open in a new window. Now, this topic was fairly hotly debated on a few forums, with most people preferring the method I have listed. Most people do expect an external link to open in a new window but since this seems to irritate some people, let’s open it up for discussion so [...]