Share Keyword research tools are powerful and plentiful and your competitors are using them for the same reasons as you are. This session explores keyword research “outside of the box”, mining unique or unusual sources of data for insights and opportunities that others overlook. Richard Baxter The problem with keyword research data is it’s a bit of a jumble, anyone can make a list, but how do you make it actionable for SEO? How do you get from a dataset to IA? If you can find a way to group and segment, and take away noise you can learn about priorities. By breaking down the following search query you can identify segments and groups within the phrase. Buy used audi [...]
Archive for the ‘SEO Events & Photos’ Category
- May 17th 2011
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SMX 2011 – Search Analytics and Competitive Intelligence
Share Before I begin, I would like to say thank you to all the SEO Chicks for letting me be the first ‘chick with a dick’ to post on their site. It is a huge honour and I got to dress up like a girl so everyone’s a winner. After trying on the t-shirt I must admit it looked like a boob tube on me so it’s an experience I would like to forget, especially since Nick Williams thought I looked like this butch chap when I put on the wig as well: However, I am wearing the t-shirt with pride today, even though it is underneath my ‘normal’ sized shirt. I hope you like my coverage of SMX today [...]
- May 13th 2011
- 1 Comment »
And the WINNER of the SMX and ISS pass is……
Share Thomas Barker works as a Digital Marketing Executive at Lynch Buchanan and has been doing SEO for 1 year, he has also started doing some freelance SEO consultancy. Here’s what Thomas had to say “I just wanted to say thank you very much for the tickets to SMX London next week. It’s a great opportunity for somebody like me who has only been in Search for about a year and doesn’t have the backing or funds to attend the industry leading events. I’m so thrilled about it and hope I can make the most out of this great opportunity the amazing girls at SEOChicks have given me!” We like him already. Congratulations Thomas, looking forward to meet you next [...]
- April 13th 2011
- 1 Comment »
SMX Advanced London & International Search Summit 2011
Share Grab your gadgets and gladrags it’s time for the summer conferences, wohoo! SMX Advanced is coming to London town this May, and for the second year in a row they have teamed up with the guys at International Search Summit to deliver a truly awesome Search conference. Fancy going? Don’t fret, as this year the SEO-Chicks have partnered up with SMX as blog partners so we can offer YOU some sweeeet discount: All you need to do is quote the following to get your 15% off: SEOCHICK011 SMX Advanced is on Mon 16th and Tues 17th May Full agenda Search Summit is on Wedn 18th May Full Agenda Where: Both conferences will be held at the rather posh Millenium [...]
- February 24th 2011
- 3 Comments »
SES London 2011 | Killer Facebook Marketing
Share Moderated by Lisa Buyer, we have Massimo Burgio and Liana (Li) Evans Li is up first to talk mainly about organic marketing and also some FB ad tips. First thing to remember is that FB is difficult to work with unless you’re already connected to something – it is not a search engine. Most important thing is to know if your audience is there. Is the audience lurking but not engaging? If so then perhaps FB ads are more appropriate. Stickiness – games are great for this, and can be addicting. Twitter – 200MM accounts only 20% are active, whereas FB has 500MM active accounts. Contests can engage people e.g. SES Conf fan page, marketing tip of the week, [...]
- February 23rd 2011
- 4 Comments »
SES London 2011 – Content Marketing Optimisation
Share Solo Presentation by Lee Odden of TopRank Marketing It is a PACKED hot room for Mr. Odden who is taking pictures of us all so we can go and tag ourselves daft on their Facebook page. Lee asks “What is the big lie about content?” – oh yeah it’s the “build it they will come” stuff. If you have great content… set it free! 92% of US internet users use search to find information to help inform purchase descisions (according to Ketchum study). Search is becomming a lot more social (innit.) 85% of marketers consider content marketing as extremely important, however only 50% have a content strategy. Most Popular Types of Content social articles events eNewsletters blogs Lee asks [...]