Archive for the ‘SEO’ Category

SEO – Where Does It End?

When I write about SEO, or when I perform it, it is often broken up into a set of discreet tasks. SEO is this, SEO is that, SEO is the other. Yadda yadda yadda. But what I’ve always believed, and what I still believe, is that SEO is a constant continuum along which certain signposts may be set.
Social media is the darling child of the moment with businesses hot to try this new medium. Social media, we are told, is all about engagement. I have always said that creating passionate advocates works offline as well as online and social media is not a cure all. It certainly hooks in to SEO though.
Paid search is [...]

The Long Cold Wintery Days of SEO

Long, cold winters often lead to baby booms 9 months later. During the winter, lovers have no other distractions to prevent them from showing off their bedroom prowess. Of course, each lover’s prowess is probably a measure of how many winters the lover has lived through, and how many times he’s been allowed to show off.
His mastery of the love-making process can generally be broken down into three primary stages:

Stage One: Awkward, clumsy, bumbling idiot
Stage Two: By the book, paint by numbers, gets it technically right
Stage Three: Smooth operator, graceful, accomplished, expert

The long, cold wintery days hold the same lures for SEOs. Trapped inside, bundled in warm, fuzzy pajamas or long-johns, the SEO prepares to [...]

Things For Which The Internet Sucks

If there is one (more) thing that makes no sense to me whatsoever, it’s international power standards. Electricity. That which spews out of the wall when you plug shit in. Juice, and not that of the link variety. It’s the same everywhere. My stuff runs out of batteries at the same rate in every country, yet multiple countries have different power standards. Forgive me for not knowing their technical names, but the prong things that stick into the wall are not the same worldwide. There is also that voltage problem. I am going to England tomorrow and thus I have to deal with it. I have one hundred little gadgets to take with me, but one has caused slightly more [...]

SEO University: Should Academia Be Our Standard?

Recently, the SEO industry debated whether or not we need standards as part of our profession’s requirements. You may have heard about it. I made a bored face. It does not seem viable that any real restrictions could be put on an online industry like this, but I wonder about the pros and cons of introducing SEO as an academic field in which one can earn a college degree. Let’s look at these advantages and disadvantages:
Advantages

Official training. This is a given within accredited colleges and accounts for everything from my degree in English (I am officially licensed to write good and do other stuff good too) to the certifications given to surgeons.
Certified instructors. With university courses come teachers. These are [...]

It’s personal – but doesn’t end SEO

I might be a late to the party on this one but it randomly entered into a conversation today, and since I’ve been truly rubbish at posting I thought I would do my 2 cents (or 2 pence, kroners, Euros…whichever rocks your boat) on Google personalised search.
To be honest I really don’t get what all the fuss is about. Why do SEOs still fear personlised search? Surely people don’t still think it will take away the need to optimise your website for the search engines? If anything it quantifies the need for optimisation.
Personalised search is PERSONAL, doesn’t mean you won’t appear in the SERPs for what you have optimised for. It just means you really need to make sure you [...]

Flash… aaaaahhhhh… Saviour of the Universe!

Love it or hate it, we’ve all seen it. Flash sites built for beauty and not spiders have often been the source of grief and stress within the SEO community as we try and explain why it was a dumb idea to do it that way. Ya, that’s harsh but so it trying to force a use to guess where they need to mouse over to find a menu.
I have a site I love to use as the perfect example of how flash lets you down. This chocolate company has some of the most yummy looking chocolate treats. Problem is, Google doesn’t think it has much to do with chocolate. Take a look at the [...]

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