Archive for the ‘SEO’ Category

What To Do When Good Links Go Bad

ShareTweet In my years of working in SEO, I’ve seen a lot of weirdness. Some of that weirdness is related to links and link building. There was the time we discovered 50,000 links built overnight or the time a carefully plotted strategy was ruined by spammers and scrapers. But what do you do when good link building goes bad? There are a lot of reasons why good links go bad. I’m not talking about link farms harming your rankings (naughty) or anything like buying a link on a specific site known to search engines for selling links. I’m talking about when good links go bad. There are lots of good links from valuable sources that you can get and sometimes [...]

Schema and CTR Increase

ShareTweet There’s a number of reasons a webmaster might want to markup structured content in a way that can render a data-type more clearly to search engines. Whilst this doesn’t have a causal effect on rank improvements, that more of your content can be “understood” more clearly, must be a positive right?  Whilst there is some concern that marking-up your page content with Microdata, Microformats or RDFa may in some cases permit search engines to know enough about your page content and comparative data elements to bypass your page entirely; serving comparative results in-SERP, in most cases this seems somewhat alarmist when there are significant benefits to be had. This isn’t a how-to post, as I wanted to focus more [...]

Book Review – SEO ROI: Rules and Tactics of Advanced SEOs

ShareTweet I’ve been feeling a little SEOfatigued of late. Sick of hearing the same old regurgitated advice and seeing the same old presentation. I’ve found myself withdrawing from Twitter and retreating to smaller communities where the discussion is much more specific and emerges from real, in-the-field observations and results. And you know what? I’m learning more, much faster, and in a shorter amount of time. So, this isn’t a Twitter-diss; but more a natural evolution of my own approach to (constantly) learning SEO. I was pleasantly surprised and pleased when this book landed in my inbox reason being the content is very much of the insider-perspective, using situational examples as opposed to any grand SEO theory. About the Author, Editor [...]

  • by Judith Lewis 'deCabbit'
  • September 12th 2011
  • 1 Comment »

How to Choose a Search Engine Optimisation Agency

ShareTweet I keep hearing horror stories about SEO companies ripping off the very people they are meant to help. While there are some excellent search companies out there dedicated to helping customers and going above and beyond, there are others who, like cowboy builders, want to take the cash and run. This can often leave the client out of pocket but also unsure of who to turn to for help when something of this nature happens. When I attended SES London some six or so years ago, I remember hearing the story of a charity who had paid an SEO firm five-figures and gotten nothing for it. Whether this was their perception or reality is always difficult to know but [...]

How To Create a Social Strategy

ShareTweet Habitat UK, Skittles, Nestle, Asus, and more are all tales of woe and warning for anyone going in to social media. Getting it wrong seems easier than getting it right at times. This is often because of lack of planning as opposed to level of difficulty. As important as it is for SEO, planning your social media strategy is important to ensure minimal brand damage from mistakes. Social media, with its low barriers to entry, may seem easy to do. Many think ‘how hard can it be to tweet and update Facebook’? Well, as Nestle learned when the tit-for-tat between an angry consumer and one of its marketing team on Nestle’s public wall got paraded out by some media [...]

How to Do Keyword Research

ShareTweet One of the things I think is most difficult to get right and yet is the most important factor for SEO is keyword research. The research that is done for SEO is quite different from the type done for PPC even though both are for search engines. This means while your PPC agency may have done some ‘keyword research’ it needs to be focused and refined for your SEO efforts. Good keyword research is important because of the number of other critical SEO elements it affects (as well as PPC). The on-page targeting for non-cannibalised keywords is important. That is, don’t target the same keyword on lots of pages. The link building anchor text is important. Internal links and [...]