Archive for 2010

What Happens When SEO Stops Working?

ShareTweet SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly.  Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever.  There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]

Social Media World Forum: Social Gaming Panel

ShareTweet And the award for “Best in Show” goes to the social gaming panel. Day 2. I had this session double starred in my program from the get-go. Social gaming is an exploding market and contrary to popular perception, it’s not all about kids and teenage boys. This sector has serious ‘momfactor’. In a nutshell, audience, scale and enourmous commercial opportunities for brand. Our panel of experts we’re moderated by Michael Caselli founder of Lyceum publishing and a prominent figure in the online gaming sphere. I’d seen Michael in action at the recent London Affiliate Conference and it was clear he knew his panel and his subject matter. We weren’t disappointed at Social Media World Forum, as the panel were [...]

#SMWF – Morning Roundup

ShareTweet Session 1. Katy Howell – MD, immediatefuture. Katy was a last minute addition to the agenda and rocked the stage. Great speaker, no BS, no jargon and lots of real “from the front-line” experiences to share. We’re at a time of Shifting sands. Hidden costs.One client lost their Flickr page mid-campaign. Be warned that there are some drawbacks, hidden costs, content risk (who owns the data). Popular platforms are looking at charge models. 52% of people on soaicl networks have more than one sn. Influence should not be a replacement for audience. There is no cost per influence.There are different types of influencers. Authoratative, popular and collaborative influencers. Another problem – brands shout all the time. How do you [...]

Social Media World Forum – Main Conference

ShareTweet With the noted exception of SES London 2010, (power points, tables and vaguely passable WiFi) every conference is the same. No power and no wireless. I’m sitting next to Kristofer Bjorkman, Founder of mynewsdesk. Kristopher managed to get onto the wireless early and he’s showing me the “Tweets of rage” prompted by the wireless #fail. Guy Clapperton, (@guyclapperton) Chairman is now on stage for the intro. He’s talkin about working in ’89 and using a modem for bulletin board updates as the precursor to social media.In terms of history of participation, public meetings, letter pages, radio phone-ins can also be seen as a limited precursor to social media. I think this is quite a journalistic point of view. Sure, [...]

Threats: The New Way To Compete

ShareTweet Ever wanted to get rid of pesky competitors without having to get your hands dirty trying to figure out if they are or are not doing anything that violates Google’s guidelines? Now you can!! Why bother actually reporting them? That takes time, and you could be wrong. Don’t take that risk. Eliminate the competition using the following three safe methods: 1. The Friendly Email See a site ahead of you in the rankings? Well get a contact email and send something like the following… “Hi Bob. Just wanted to reach out and give you a friendly reminder to make sure that you know EXACTLY what your SEO company is doing. I’ve been reading a lot about how underhanded some [...]

Social Media World Forum: What Do You Want Blogged?

ShareTweet The 2nd annual Social Media World Forum takes place next week at London’s Olympia; and the schedule looks extremely juicy. The two-day forum starts Monday 15th and attracts some of the true thought- leaders in social media, who should be sharing their knowledge on some of the meatier issues faced by social media practictioners and participants today including; monetization, future technologies, engaging with brands and managing social/business metworks. (Like there’s a difference???) I’m in the midst of a hardcore liveblog training- regime, which involves a timed laptop bootup, which is more impressive than a rifle assembly drill. Plus a steamed fish and wheatgrass diet (concentration levels) and bionic occular implants (for the slides). Actually, that is a bit of [...]