Share I keep hearing horror stories about SEO companies ripping off the very people they are meant to help. While there are some excellent search companies out there dedicated to helping customers and going above and beyond, there are others who, like cowboy builders, want to take the cash and run. This can often leave the client out of pocket but also unsure of who to turn to for help when something of this nature happens. When I attended SES London some six or so years ago, I remember hearing the story of a charity who had paid an SEO firm five-figures and gotten nothing for it. Whether this was their perception or reality is always difficult to know but [...]
Posts Tagged ‘conferences’
- November 9th 2010
- 11 Comments »
Social Media is a Brand Killer
Share With only 6% of companies ready to engage with customers on a regular basis and 82% of consumers actively wanting to engage with brands, the recent Alterian survey revealed a huge disconnect between businesses and consumers. Social media reports may seem to be a dime a dozen at times and while there are lies, damn lies and statistics, this report casts a frightening light on marketing departments all over the UK and US. No matter how nicely you try and spin the numbers, the Alterian report “Brands At Risk” is a damning indictment of the inability of brands to keep up with the rapid pace of change in the current marketplace. The internet is essential to business. Whether looking [...]
Lucky 7 Conference Tips
Share A few weeks back, I spoke at a small conference in Las Vegas for the Forex market called the Forex Affiliate Conference, which is run by the guys from the Casino Affiliate Conference. It was the smallest conference I ever spoke at (about 20 people) but it ended up being one of the most productive. I made some really great connections and was able to target my presentation to what information would be most useful for the attendees. From speaking there, I came up with some conference tips that are appropriate for any upcoming event you may be attending. Lucky 7 Conference Tips 1. Reserve judgment for the end. Just because a conference has 5,000 attendees doesn’t mean that you [...]