ShareTweet ***The views in this blog post are those of the author and do not represent those of any of the other SEO Chicks*** The story of the Interflora penalty is not one of link building gone wrong, nor is it one of a sudden and unexpected penalty. The story of Interflora is something experienced SEOs are going to reference for years as one sterling reason why aggressive link building strategies should be designed and executed by experienced search professionals, and how short-lived high profile brand penalties are. My father is a lawyer and he once told me a great many years ago “pigs get fatter – hogs get slaughtered”. I think it was in relation to something else I’m [...]