In my world of link building, compensation is often offered. That is because I see nothing wrong with paying someone to put up a link for a client, and because I work with clients in exceptionally competitive fields where we’ll be the ones losing out if we try to do things the 100% white hat way. I only make those claims to avoid having this post get turned into a paid link debate…because this post isn’t about the ethics of paid links. It’s about link noise, and how that factors into a paid link campaign. The key here is that when you’re buying links, you have a lot more control. You can set your desired anchor text, tell a webmaster [...]