Posts Tagged ‘seo 101’

How To Create a Social Strategy

ShareTweet Habitat UK, Skittles, Nestle, Asus, and more are all tales of woe and warning for anyone going in to social media. Getting it wrong seems easier than getting it right at times. This is often because of lack of planning as opposed to level of difficulty. As important as it is for SEO, planning your social media strategy is important to ensure minimal brand damage from mistakes. Social media, with its low barriers to entry, may seem easy to do. Many think ‘how hard can it be to tweet and update Facebook’? Well, as Nestle learned when the tit-for-tat between an angry consumer and one of its marketing team on Nestle’s public wall got paraded out by some media [...]

How to Do Keyword Research

ShareTweet One of the things I think is most difficult to get right and yet is the most important factor for SEO is keyword research. The research that is done for SEO is quite different from the type done for PPC even though both are for search engines. This means while your PPC agency may have done some ‘keyword research’ it needs to be focused and refined for your SEO efforts. Good keyword research is important because of the number of other critical SEO elements it affects (as well as PPC). The on-page targeting for non-cannibalised keywords is important. That is, don’t target the same keyword on lots of pages. The link building anchor text is important. Internal links and [...]

How To Measure Success

ShareTweet One of the things I frequently get in trouble for is giving away too much information. I think that giving away too much insider information is what I am about to do below. My argument for sharing is that knowledge is power and by giving companies the skills and ability to understand what I do and how I do it, not only will they will better understand, appreciate and purchase services. One of the things I get asked most often, next to “how do you choose an agency” is “how do you know if what they are measuring means anything”? Understanding what is being measured, how it is measured and how you can double check the measurements yourself if [...]

How To Create a Search Strategy

ShareTweet For too many people for too long, SEO has seemed like occult sciences. Part research, part technical, part magic, search, and specifically SEO, has seemed something you had to trust someone else to do. Understanding more about how search works means not only being able to ensure it is executed in-house properly, it also means a better working relationship between you and your agency if you utilise one. Setting up a search strategy may seem impossible if you come from a point of not understanding even the fundamentals of search, but information about the core of SEO – those elements which are most important to ranking – are published and freely available. What regrettably isn’t free is the expertise [...]

SEO Resolutions

ShareTweet As a search and social media “expert” (boy did I fool them!), I speak at a number of conferences through the year. I talk about the techniques behind ranking well but I rarely speak about the fundamentals and with the changes in Google’s algorithm this is more important than ever. Starting from a solid foundation will mean the difference between ranking well and failing. Starting with a solid foundation and following all the rules means you are also less likely to get hit by negative algorithm updates. Businesses are experiencing increases in online transactions and more than ever, consumers are using search to drive both online and offline purchasing. Here are some tips about what you could do to [...]

SEO 101 – Paid Links: To Buy or Not To Buy

ShareTweet Welcome to the latest installment in our SEO 101 series, where we attempt to weed out all the conjecture and give you a very basic understanding of the part of online marketing that we’re most comfortable with…mine being links. Lucky, lucky me. Now, the reason for my choice of paid vs. non-paid links as a subject for 101 is because I think that there’s a huge amount of misinformation about paid links out there, and, being public service-minded (not really), I view it as my goal to explain just what the fuss is all about. After all, if you’re starting to build links, you’re going to soon get into the whole paid vs non-paid debate, right? Note: We’ve written [...]