Find A Mentor (Or Some Mentos)
Along with the list of skills that you need to possess in order to be a good SEO, I’d like to add the following: Knows how to find a good mentor. I’ve been in the industry for enough years that…
Lisa M
Do You Want To Rank For Large Fish?
I was lucky enough to have coffee with Todd Mintz and his wife recently as they passed through town on their way to somewhere better, with air conditioning and less of a bloodhound smell. He said something that struck me…”I’ve…
SEO, SEM and Landing Page Relevance in Search
Shopping at and after the holidays can be a frustrating ordeal as can finding a place to stay. The SERPs are full of useless results no matter how carefully you qualify your search for the perfect gift or place to…
Interview with Fantomaster: SES London 2010 (Part I)
Hopefully by now you will be over your conference fatigue, post SES and pre SMX. We thought now might be a good time to share with you some of the video interviews we did at SES London. In this first…
How to Do Keyword Research
One of the things I think is most difficult to get right and yet is the most important factor for SEO is keyword research. The research that is done for SEO is quite different from the type done for PPC…
SES London Networking Party – 23rd Feb 2011
The SEO Chicks are pleased to announce this years “must attend” Networking Party on Wednesday 23rd of February on a boat on the river Thames. Yeah you heard it right, a boat…FUN! SES London is only a few weeks away…
How To Better Crowdsource Your Next Post
Crowdsourcing interests me for many reasons, not the least of which is that it’s a great way to get multiple people to promote content (yes, I’m always thinking about that.) Some of my favorite evergreen content pieces have been crowdsourced…
Google Instant Search and Marissa Mayer's Omnivorous Google
In December of 2009 I read an extremely interesting piece on the Telegraph website by Technology and Digital Media Correspondent, Emma Barnett. The piece was a write-up of insights into the future of search, from Google’s Marissa Mayer. It was…
The Uncertainty Of Link Building
Alert! Nerd story!! No this is not Julie Joyce, thanks I was taking a discrete mathematics class in college (insert snickering) and enjoying it immensely (louder snickering), as it all made such perfect sense to me that I thought I…
Why Listening To Matt Cutts Is A Bad Idea
Look, we all hated the dark days when Google was uber-secretive about everything, and we cheered up when first “Googleguy” and then Matt Cutts (aka Googleguy) started giving us a few glimpses of veiled instructions. Later Matt began to give…