If Your SEO Is Not Moonlighting, Fire Them

Red – some of you are seeing red. Some are panicking and some are waiting for the justification behind the words.  Most of those whom I know though secretly are agreeing with me and for a variety of reasons, only a few of which I will put to paper (or electrons).

There are many reasons why you should expect your SEO to be moonlighting.  After a year or even two of training and learning their craft, they should be proficient enough to start earning a second income from something.  Affiliates, MFA, blogging, or whatever, your SEO should be doing something besides showing up to work, working on clients (or in house) and going home.

With In-House SEOs, moonlighting is essential because it gives them experiences beyond their immediate work and gives them a platform for experimentation.  With agency staff, their own projects also offer the opportunity for experimentation.  Better that they try and fail on a test site than a live site.  Better to get a blog banned than a multi-million pound e-commerce site.

SEO is an art and a craft.  It takes skill, knowledge, understanding and learning.  Training is sparse once beyond the beginning stages, only available at conferences and through testing.  Reading, reading and more reading combined with testing and a skilled, sharp mind is needed for SEO.  With this discipline, both the art of marketing and the skill of technical knowledge and expertise combine together.

A passionate SEO, someone who is bitten by the bug and craves to learn more, will go on to do more SEO in their free time.  That is the SEO that you want – someone who has passion and strives to learn more.  This is the SEO that you will want to find and keep.  The professional who will test, push boundaries, experiment and learn more in their free time is valuable and should be kept and nurtured.  This SEO will bring more to an organisation than you may be able to utilise however they are worth their weight in gold over the long term.

Without this outside interest, your SEO is restricted to only eight or so short hours in the day to both work on projects and learn. Experimentation is on live sites and training is whatever they are able to snatch. They walk away from search each day and only return to it upon returning to work.

The passionate SEO will go beyond just search and diversify.  They will be a treasure to find and keep.  If your SEO is moonlighting, perhaps it is possible to nurture that passion and therefore benefit from it within your business.  Send them to conferences like SES, SMX, Pubcon, or A4U with its strong SEO track.  Utilise their strengths and nurture their passions and your business will benefit greatly.

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63 Responses to “If Your SEO Is Not Moonlighting, Fire Them”

  1. Jill Whalen says:

    Agree, but only if they’re not working on their side projects during business hours.

  2. mike says:

    If my SEO team weren’t out cashing in on their skills for others and doing affiliate sites etc I’d be concerned they weren’t learning outside of what others are showing them. Great SEO comes about by testing and refining – and a lot of clients wont let you test and refine on their sites as much as you would like. Far safer and efficient to test on your own sites.
    Ever seen a new link developer make his first affiliate sale and the effort he puts into absorbing everything you’ve said and taking it onboard :)

  3. ABT – always be testing.

  4. Ben McKay says:

    Nothing to add, but 100% agree. I’ve had similar conversations with guys in my team and moonlighting, in my mind, really pays off…and that goes for both the SEO specialist professionally and their employees profitability.

    Cool post.

    Ben

  5. Jack Leblond says:

    As an in-house SEO, that does do some moonlighting, I just want to say – THANK YOU! I wouldn’t know half as much as I do if all I did was work my 9-5 gig everyday.

  6. MCrites says:

    This totally hits home with me. After 5 years of in-house SEO/SEM work I’ve *finally* decided to organize my efforts to establish some kind of platform for side projects and client work.

    It’s absolutely not just the financial gain driving my decision. Experience across different verticals and with sites that have myriad objectives is so important to building a rich understanding of how to tackle any SEM project.

    My corporate Boss also thinks moonlighting is important – to such a degree that he employs me on his own side projects…

  7. Erin says:

    What if I work full time and have two kids? Do I still have to help everyone else on their needed SEO work? Give me a break, please.

  8. David Leonhardt says:

    And if they are not earning an extar income on the side, they are likley to leave the company to make their lving on their own … if they are good enough.

  9. Jon Henshaw says:

    Judith, I actually get concerned when an SEO doesn’t have a side project and isn’t practicing and testing SEO on their own time. I agree that it’s a time where they can practice and sharpen their skills, and it also shows they’re passionate about it. However, as an employer, I also agree with Jill Whalen, in that it needs to be done on their own time, not mine ;)

  10. Scott Clark says:

    A really good SEO is always torn between enjoyable and exciting projects with clients or more time on their lucrative side businesses. Either one could grow. The constant between them is solid SEO ability.

  11. Julie Joyce says:

    I agree with you, but I don’t think I’d necessarily want my agency’s name associated with a moonlighting SEO, to be honest, especially when things are being tested. If someone’s working for you and doing the same type of thing in his or her off-time, you do risk being caught in the middle of a mess if anything bad happens.

    Naturally I’d trust anyone who works for me to do this, but you may have agency guidelines that the SEO doesn’t have to follow in doing moonlighting…which could inadvertently affect you if people make the connection and think you’re somehow involved.

    Now that I’ve been Negative Nancy, again, I definitely agree with you.

  12. anonLargeCompanySEO says:

    I work at a large top 20 comscore website for the SEO team. We’re very good at our work (have been called the best in the industry by multiple sources…I think we’re pretty darn good, but the “best” is always someone in their mom’s basement or unnamed inhouse personnel).

    Officially for the company, we’re not supposed to have outside websites that we work on. Unofficially, it’s a prerequisite to even get on the team.

    Test and refine your theories and techniques on your “satellites” and apply them to the money maker once they’re proven.

  13. Corey says:

    I might print this out and hang it! :) Awesome post!

  14. Great post. I fully agree that every SEO should have their own sites going. It’s one thing to do something for a company, but it’s another to do it on your own as well.

  15. I’m going to disagree here, but probably not for the reasons you’d think.

    I run an SEO team for an agency and we work on some the top retail sites in the UK. As such we have to be really good at SEO or we’d face a lot of problems.

    To make sure we’re able to keep the team at the top of the game we have research projects, we train eachother on new findings and have open discussion constantly. You shouldn’t have to require top of the field SEOs to moonlight as well – that knowledge should be openly built into your workflow.

    Not that SEOs shouldn’t be expected to research and read in their own time as well – all the best do.

  16. Great post – very inspiring as an in-house SEO struggling to find time to get my own projects off the ground outside of the 9-5. Definately a must – I certainly don’t have the time, never mind a viable platform, to test and refine extensive experiments.

  17. Natalie says:

    I work agency side on SEO for our clients and officially we are not allowed to take on other SEO work outside the business. I do however have a small number of personal sites (under 5) which I work on when time allows, and where I experiment. But I also have a life, husband, pets, family & friends and hobbies, where possible I can combine some of hobbies into my online projects. As much as I love SEO and what I do, after 8 hours a day, five days a week, it does me good to get away from it for a bit rather than become all consumed and obsessed by it, which I think is much healthier and fuels my passion more, I would also probably been divorced by now if I was connected to my pc every evening and weekend too.

  18. jc1000000 says:

    This post is awesome. And could not be better timed for me – given the challenges i have set myself for the future.

    I owe all my success in the day job to having dealt with the problem earlier when freelancing on the weekend & vice versa.

    I have been thinking that maybe this is such a de facto situation for me that i should get it written in contractually. Thing is i have no idea what the terminology is… a non-non-compete agreement?

    I praise my current employers to the high heavens for understanding my situation and seeing the positive side of it, but i do worry becuase strictly speaking under UK law a nasty employer could turn around and claim that all work done under them under a full time contract is lawfully owned by them.

  19. Rhys says:

    All very well, but what happens when you have a side project that’s doing well for certain keywords (say “Hotels in London”), yet you obtain a client that wants to be #1? Conflict of interest?

    Playing Devil’s advocate here. I do agree with you.

  20. Peter Young says:

    Good post Judith, however I would add this shouldnt be at the expense of the day job. Many agency side professionals (and in-house) professionals don’t necessarily stick to the 9-5 remit of the day job, and that job may involve regular ‘evening’ sessions to get the jobs finished.

    I don’t disagreee with the fact that experience outside of the day-to-day role should be encouraged however I would add I would advise the following
    1) Know roughly what your employees are doing. At the end of the day, ‘moonlighting’ activity can still come back to bite you in the arse. Tools such as Linkedin allow people to track people back to source, and this may mean you as the organisation being tarred with the same brush
    2) Set some rough guidelines of what they can/cannot do outside of work. At the end of the day, they are employed by you as the organisation, as such anything which could affect work should be understood prior to engagement.

    I don’t disagree with your points above, I would however advise some level of caution prior to allowing employees to do this ad-hoc, as their are always shades of grey in any circumstance which need to be addressed first.

  21. cantsaybut says:

    @rhys All very well, but what happens when you have a side project that’s doing well for certain keywords (say “Hotels in London”), yet you obtain a client that wants to be #1? Conflict of interest?

    You could say the same for agencies that manage multiple clients in the same vertical – Ultimately it’s a strength.

  22. Lisa Myers says:

    I can understand the thought process of “the more experience and testing in SEO you have the better” but I don’t agree you shouldn’t hire or that you should fire someone because they don’t dedicate their entire life to SEO. That’s just silly, I quite like my employees to have a life and a personality outside of SEO! And I believe that it makes them better employees if they haven’t stayed up until 2 pm working on a side project and becomes jaded of too much work.

    When I first started out in SEO I did a few side projects whilst working for a company and it completely screwed me up. I was so stressed out and tired I lost the spark for it. Too much of anything is not good!! So in summary I disagree, I think it’s more about how intelligent, passionate and determined someones is that makes them good at SEO. Not saying experience isn’t good but in my own experience the people I have hired without experience have turned out better SEOs, simply because they ‘get it’, are intelligent and just have that “SEO je ne se qua” :)

  23. I am a moonlighter and this is right on. The big thing is, you have to be 100% sure you don’t conflict with work hours or anything that has to do with that similar business that is conflict of interest.

  24. Like Lisa I’m not sure I’d go quite as far as firing someone for not moonlighting – but I’m guessing neither would you :)

    I think having side project(s) is definitely desirable – if nothing else it shows genuine passion and a desire to learn, but I might be concerned about the whole work-life balance thing.

    I think some employers still see SEO’s side projects as a negative rather than a positive thing, which seems kind of old fashioned to me. As such I completely support the wake up call to them :)

  25. Alex Craven says:

    hmm.. As a manager of an SEO team I want 100% commitment from my staff to my clients, I want them to feel like all of their SEO energy should be expended on my clients’ becuase we work in a tough and competitve sector and nothing less will accepted by our clients.

    This is surely about trying to enable a sense of teamship in the office where we all recognise that the harder we work on the agency accounts the better the agency does, the faster their careers can progress and the greater their remuneration. If they are moonlighting becuase they need more money, I’d rather work out how they can earn that money working for our agency and in the process benefit the careers of everyone that works here.

    If we all focus our attention 100% on what the agency is trying to acheive then we will all benefit, if some of the team are focussed elsewhere (worrying about other out of work clients see Lisa Myers comment) then the team spirit and ethos is undermined and it becomes a 9-5 desk job where everyone is out for themselves.

    If staff want sites to experiment on then sheesh we’ve got loads of ideas inside the agency, they dont need to look elsewhere

  26. Matt Ridout says:

    Friends who don’t understand SEO think I’m crazy for spending so much of my spare time on SEO – like you said, it’s a “bug” and once you’ve caught it there’s no escaping!

  27. DBlizzard says:

    Teams work better with team players. If company-A “needs” the staff to moonlight then Company-A is a failure for not providing the tools, the resources, the subscriptions, and test sites required for the staff to excel. I’m sure Judith’s post is welcomed by those that were feeling guilty about moonlighting. It’s a feel good post for employees so they can justify cheating on the employer. It’s like cheating in a marriage and claiming it makes you a better lover. There is only one honest way to do it. Right before you cheat(moonlight) you should call up your spouse(boss) and tell him/her what you are about to do. See how that works out. I bet you find some of these same moonlighters are sneaking disk space and bandwidth from the employer for their pet projects too. Don’t take the approval for granted, you should ask permission before you risk your job.

  28. Maurice says:

    Um in the UK and i suspect the USA you would be asking for trouble as your employer would own what you do out of work if its in a related role.

    You might want to check out the legal implications.

    Ps UK and USA Employement law descends from the same roots

  29. Chris M says:

    What a fantastic article, it’s not often that I read an article twice. Well done Judith!

    As an SEO myself as well as someone who has hired before, I think moonlighting is incredibly important. One thing I noticed once upon a time was 2 employees who were both running a few affiliate websites outside of their working environment and the result of this was a challenge to see who could drive the most traffic (without any budget) and convert the most sales – They both worked outside office hours (of course) and at the end of the day, they combined their skills and a great deal was learnt!

    Brilliant topic!

  30. Ciaran says:

    Bollocks and for the same reasons that this sentiment was bollocks when someone wrote essentially the same post on YouMoz about 2-3 years ago. And as my main job takes up more than enough of my personal life already, I can’t be bothered to waste time finding that article.

  31. Chris M says:

    Interesting Ciaran, let’s try and track down that other article, I’m curious now..

  32. Alex Craven says:

    The moer I think about this the more amazed I am that this didnt cause me to react more negatively.. I’m trying to think of other industries where this would be accepted. If my Dad as a design engineer had been working on the side for other clients or his own projects he’d have been fired.

    There are so many reasons this isnt on it beggars belief that there are so many positive responses and that agency owners are even accepting this.

    Imagine one of your staff took on one of your clients competitors in their moonlighting role!? can u imagine the fall out if your agency client found out..

    This isnt acceptable on any level as far as i am concerned, rather than trying to earn cash outside of work with your bottom lip out cos your boss doesnt pay you enough, you should be looking for ways to add value to your agency, make yourself indespensible and create opportunities to further your career. The world doesnt owe any of us a living my advice would be to not crap on your own doorstep.

  33. [...] is that many SEOs and SEO Chicks’ readers are by nature, pretty entrepreneurial – often running sideline web projects, working freelance or running their own business. So yay! (Cos this is my [...]

  34. [...] 2009 SEO blog post: If Your SEO Is Not Moonlighting, Fire Them 50) SEO Book URL: [...]

  35. Mike says:

    I can understand some of the negative repsonses to the idea of people in an agency environment doing freelance work as there is a potential conflict of interests in that the freelance worker may be getting work that the agency could have picked up.

    But what about in-house SEO’s? particularly those that are not part of a large team where knowledge and personal experience in a variety of verticals can be shared. I do think that in such cases it is highly beneficial to have personal projects.

    On the point of the work / life balance. I agree that it is healthy to take a break from SEO but as that as long as you are spending time learning and testing by choice then don’t really see the problem.

    If, on the other hand, you are spending every waking moment testing and studying how to do SEO then maybe you are not ready to work without support as an SEO

  36. I’d argue that if an SEO – or designer, or marketer – isn’t involved directly in the community with their own site and projects, you’ve got all you can out of them and need to look for other ways to grow.

    I’ve learned more about design, search and SEO from running my on blog than I have any other courses I’ve taken in the last month alone. If I hadn’t been blogging, I wouldn’t have figured out how to take up the entire front page of google for my own name, cut my page load times in half – there simply would have been no reason for me to learn. But if the top spot on Google can be had my a professional – the entire first page is there for the taking, and sits as a missed opportunity unless you’ve got the passion to diversify.

    Totally agreed.

  37. jgrand123 says:

    As long as the test/hobby/moonlighting sites don’t conflict with the sites you run in your day-job, why would it matter? If they are non-competitive then it just makes you a better SEO IMO.

    It would be like if you design buildings at your day job but for fun wanted to design a new type of lawn mower in your spare time, why would your boss care?

    Or if you were a car mechanic during the day but you built kit cars in your spare time?

    Glad I don’t work for you Alex, you come across as a tyrant.

  38. Alex Craven says:

    @jgrand123

    Wow ‘tyrant’ cant help but smile at that.. ;-)

    maybe one day you’ll meet me and you can decide for yourself..

  39. Judith Lewis says:

    Thanks for all the great comments everyone!

    I have to admit, I’ve often said to folk I was surprised at the range of comments given. This blog post has inspired some interesting comments here!

    My background is in-house and as such I agree 100% with @Mike – if you aren’t doing something else outside the job, your experience outside your immediate vertical will be limited.

    I think that Ian M Rountree also makes the very important point that SEO is all about doing it and understanding what you do and getting the results you want.

    I also think that @jgrand123 makes an important point – a mechanic who tinkers on cars outside work does not get fired (unless it impinges on his/her day job).

    Going back in time, the comments from October site still valid and important though I didn’t realise/remember this had been written over at SEOmoz @Ciaran

    Everyone – in favour or against – make important points that should be seen as thought-provoking and not commandments. There is a lot of interesting, thoughtful debate in the comments and of course nothing I say is a commandment either :-)

  40. Jack Hughes says:

    If it is so important for an in-house SEO to have side projects, why not pay them to work on their side projects in the same vein as Google does with their engineers?

    I’m always a little suspicious when people say that to be good in a particular profession you have to be working 16 hour days… exactly the same riff goes around in the programming world too. Apparently working 10 hours per day at something isn’t enough for some people they want you to be doing it every waking hour. Sometimes you get a lot better at something by giving yourself some space…

  41. Matt Davies says:

    That’s the problem with such absolute headlines, isn’t it? They get noticed but they’re very easy to shreds, which ends up blurring the overall message you’re trying to convey. Of course you shouldn’t judge your SEOs on their moonlighting – it’s the value they bring to your company that you should judge, anything extra-curricular shouldn’t really be any of your concern (unless it’s likely to negatively effect your business). As Lisa says, many of us enjoy lives away from our computers with family, friends, pets, hobbies and a ton of other distractions to enjoy when we’re not doing our 9-5 jobs.

    That said, like anything in life, the more you do this, the better you’ll be, so of course it’s in every SEOs interest to collect as much knowledge and experience as they can – but how much, and when, should be up to them.

  42. Tola F. says:

    This is definitely a very interesting article and I’m totally for it!! I just started SEO a few months ago and you cant learn everything at work so there are somethings you have to learn during your own spare time. Yes, its gonna cut into my personal time, but its all about finding the balance, which I’m still trying to find myself.

    But all in all, I’m pretty sure employers are aware of the possiblity of their staff doing this, but what they don’t know for a fact will not hurt them and as long as it doesn’t interfer with the work they give you then I don’t believe it should be a problem…

  43. Of course, if your team has no time outside of work, you can always explore offering a trusted client some SEO for free or at a reduced rate – obviously one which is aware of / happy with the risks of trialling such techniques in return for some free marketing.

  44. @Tola F – I agree, but have you read Malcolm Gladwell’s Outliers? He suggests that as well as luck, social-economic and geographic factors, ‘talent’ is found in people that have spent a minimum amount of time practising their passion be it programming, violin, ice hockey skills.

    Gladwell found that of the people he researched (including Bill Gates), a minimum of 10,000 hours had been spent on practice.

    Can anyone on this blog say they’ve observed the 10,000 hour rule in terms of pure SEO work?

  45. Alana Burton says:

    Having just seen Judith’s RT on Twitter I’ve just read this post & most comments & definitely agree that it is safer to play around on your own projects than to test new things out on a client site. After taking down one clients WP blog (luckily also a friend!)I decided to do my own site all in WP so I could use that as a testing ground for new ideas. I read up as much as poss on WP (ongoing reading understandably…) which proved to be invaluable, not just because I could work on my own projects but also because I could use it as a skill at work too and introduce more working WP knowledge into the services offered at the agency. There’s definitely a balance to be had as it’s easy to be online every waking hour so going home to do more work is perhaps not ideal & I envy those with roles in which they are encouraged to actively go away & progress their own learning within work hours but at the same time, I think a bit of moonlighting suggests an interest & desire to do that bit more & personally, it has helped build my confidence in SEO as I’m not as scared to dabble & make mistakes as now I know I can also fix them! :-)

  46. anonLargeCompanySEO says:

    well let’s see…

    at a full time position that’s 40 hours per week, so 10,000/40 = 250, 250 / 52 weeks per year = 5+ years in house with vacation taken and without counting any side work.

    I’d say 3+ years with a full time position plus your own intense side projects would get you there.

    But yes… I can say, I’ve at least doubled that, and working on tripling that :)

  47. Tola F. says:

    @Dan, I know I haven’t clocked the 10,000 yet, but give me another couple of years and I’ll get there! :D

    When its all said and done, I guess its a think of personal choice. Do you want to just get by with your job (=No Moonlighting) or do you want to be successful at your job(=Moonlighting)…

  48. Tough one! Whilst I like the idea of working outside of the norm, realistically, I have committed myself to my employer and feel my efforts should be focussed with them. I know my employer would rather see me rest in the evening and refresh my brain, and even pay me more if they had to! If I owned a company and was serious about my SEO staff, I wouldn’t be 100% happy with them working outside of work. I’m successful in my job, but as it turns out I’ve done several projects on the side and it has got me where I am. Its a bit of a catch 22!

  49. +1 for the topic..

    just you had to start the story with your explanation of the term “moonlighting”

    :) and all seo guys (good ones) make money aside, totally true!

  50. SERPD says:

    If Your SEO Is Not Moonlighting, Fire Them…

    If you’re paying an SEO who isn’t trying out their own stuff after hours, you’re paying someone who isn’t making any attempt to learn their trade. Do you agree?…

  51. Tony King says:

    I totally agree. This is one of the main things I want to know when screening SEO candidates on behalf of clients. If they are not working outside of their day job then we drill down much further into how they experiment without risk to their clients.

  52. Good grief. So I have to bust my nuts for 7 hours a day, commute for 2 hours, put my two kids to bed, cook the dinner, tidy the house and THEN do more SEO or I’ll get fired for… what exactly… having a life?

    I can guarantee that if your SEOs are moolighting, then they are doing some portion of it on YOUR time, how does that help anybody?

    SEO is not a vocation.

  53. I 100% agree with this. I interview search people everyday and it’s always something I ask them about. Anyone who is seriously interested in SEO I find has something going on the side, whether affiliate, drop shipping or consulting etc. A great way to practice and keep thos search skills sharp. I know that when I get home I work on a few little side projects.

  54. This one could run and run. In my opinion, if you’re stupid enough to put yourself in direct competition with your employer, you’re putting yourself at risk.

  55. [...] This post by Judith Lewis, on the SEO Chicks blog, articulates one of those thoughts that I’ve had but never fully articulated.  Anyone who is a professional SEO person (as opposed to a pure technical implementer) is probably doing some kind of SEO/digital marketing/web development on the side.  Otherwise they’re not really an SEO, just someone you pay to write title tags.  Whenever I’ve been involved in interviewing people for an SEO position, I’m always as interested in what they do when not at work.  The question isn’t really about specific, quantifiable skills, it’s about curiosity and confidence.  To quote from the SEO Chicks post: With In-House SEOs, moonlighting is essential because it gives them experiences beyond their immediate work and gives them a platform for experimentation.  With agency staff, their own projects also offer the opportunity for experimentation.  Better that they try and fail on a test site than a live site.  Better to get a blog banned than a multi-million pound e-commerce site. [...]

  56. I’m only leaving a comment because you’ve gotten so few responses Judith, and I feel sorry for… oh uh…

    :-)

    Here’s an exception to the rule. The site owner who pays you to experiment, trusting that you’ll experiment on other sites, not their own. But yeah – if I hadn’t been moonlighting before I hung my own shingle, I’d never have learned 60% of what I know today. Nowadays, it’s the client SEO work I do that’s the moonlighting.

  57. Tires says:

    Great article. If SEO’s are moonlighting then that is great in my book as they are gaining more experience an knowledge.

  58. “A passionate SEO, someone who is bitten by the bug and craves to learn more, will go on to do more SEO in their free time.”
    I couldn’t agree more . There is only so much one can learn in house. If SEO’s are moonlighting then they have way more opportunities learn, experiment and test out new methods which can be useful, bringing their honed skills and ideas back the their employer. As long as the “moonlighting” doesn’t effect their work performance it is expected one who is a passionate SEO will test out on many platforms!

  59. I’m an seo consultant for a small firm at the moment and it is written in my contract that I’m not allowed to do any work on the side. My boss has also pointed out that I’m not even allowed to run test sites from my own hosting. Instead he says that if I want to run test to use one of his servers.

    He is concerned that I will end up leaving and starting in competition against him.

    I think my view is encouragement not hindrance is the best policy.

    I think this is unfair or am I just being selfish???

    What does everyone else think?

  60. An interesting read for me as in the midst of trying to shed clients so I can concentrate more of time and energy on my in-house gig. I’d be far more prone to retain these clients, I guess, if said current in-house gig didn’t offer me the breadth to work on at least a dozen different initiatives that are either directly or indirectly related to search.

    I agree with you insofar as you’ve provided a broad-ranging definition of moonlighting – “Affiliates, MFA, blogging, or whatever.” I certainly continue to “moonlight” according to this definition. However, I’m not very much of an entrepreneur or particularly concerned with making extra income, but it is this mercantile aspect that several commenters (though not you in your article) have focused on. Yes, the best SEOs will have a passion for their craft that extends beyond 9-5, but this passion does not necessarily need to express itself in a money-making way.

  61. Goldberg says:

    Excellent read. I just passed this onto a buddy who was doing some research on that. He actually bought me lunch since I found it for him! So let me rephrase: Thank you for lunch!

  62. Well, if you’re an SEO + copywriter like me, then you get plenty of practice on various websites. My slow time is spent just trying to make my business website better. I would like to develop a good affiliate site, I’m just pooped out by the end of the day. And I have to keep my mind somewhat fresh in order to write stellar copy.

  63. I don’t think this article mentions ‘SEO’ enough ;)

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