Category General SEO

The Controversy of Online Privacy

There have been a lot of discussions about online privacy recently, from those of us who work in the online world to newsrooms and parliaments. I want to take a look at what really matters to people when they’re online…

How To Create a Search Strategy

For too many people for too long, SEO has seemed like occult sciences. Part research, part technical, part magic, search, and specifically SEO, has seemed something you had to trust someone else to do. Understanding more about how search works…

How To Measure Success

One of the things I frequently get in trouble for is giving away too much information. I think that giving away too much insider information is what I am about to do below. My argument for sharing is that knowledge…

SEO Resolutions

As a search and social media “expert” (boy did I fool them!), I speak at a number of conferences through the year. I talk about the techniques behind ranking well but I rarely speak about the fundamentals and with the…

Optimisation Techniques for Christmas

It happens every year and yet we’re so often not prepared.  We’ve planned the content, organised how it will be executed and yet still we don’t seem to get it done in time.  Optimisation for Christmas always seems possible in…